Digital Director

Scott Colom; Jackson (MS); On-site; USD 70,000 - 120,000; Full time

Job summary

Scott Colom for Senate seeks a Digital Director to lead the online fundraising program for the 2026 cycle, collaborating with the Campaign Manager, Communications Director, Finance Director, and digital consultants.

The role requires relocating to Jackson, Mississippi and building multi-channel fundraising across email, ads, texting, website, and social content while tracking weekly metrics and driving rapid-response opportunities.

Qualifications

• 2+ years managing online programs.
• Experience developing and managing projections is a plus.
• Strong writing skills and ability to tell stories in multiple voices.

Responsibilities

• Create and implement the digital fundraising strategy across email, ads, texting, website, bundling, and other channels
• Manage multiple vendors and build a collaborative environment that sets up the digital fundraising program for success
• Build and maintain an accurate digital fundraising budget
• Build and maintain accurate digital projections that inform cashflow decisions, working closely with the Finance Director and Campaign Manager
• Create and implement the digital communications strategy; draft and post across social platforms like X, Threads, Bluesky, Instagram, Facebook, Youtube, and TikTok
• Identify new media opportunities across platforms like Reddit, LinkedIn, and Youtube
• Develop the campaign’s vertical video program across channels like TikTok, Reels, and Shorts
• Work closely with the communications team to apply messaging across digital channels
• Track metrics on a weekly basis to make data-driven decisions to grow programs
• Think innovatively to maximize online fundraising opportunities, including creating online toolkits for supporters
• Manage digital approvals, ensuring copy stays on track for timely execution
• Manage the campaign’s merch store and brainstorm strategies to increase profitability
• Perform other duties as needed

Skills

Online fundraising

Content strategy

Analytics

Storytelling

Platform knowledge

Tools

ActionKit

NGP VAN

Tatango

Switchboard

Job description

Scott Colom for Senate is looking for a Digital Director for the 2026 election cycle. As part of the campaign’s senior staff, this person will manage and execute the online fundraising strategy, working closely with the Campaign Manager, Communications Director, Finance Director, and digital consultants. A successful candidate will have demonstrated success managing large-scale online fundraising programs and has a deep understanding of how different types of content are suited to different social media platforms.

Location: This person will be expected to relocate to Jackson, Mississippi

Applications will be reviewed on a rolling basis.

Responsibilities include:

• Create and implement the digital fundraising strategy across email, ads, texting, website, bundling, and other channels
• Manage multiple vendors and build a collaborative environment that sets up the digital fundraising program for success
• Build and maintain an accurate digital fundraising budget
• Build and maintain accurate digital projections that inform cashflow decisions, working closely with the Finance Director and Campaign Manager
• Create and implement the digital communications strategy; draft and post across social platforms like X, Threads, Bluesky, Instagram, Facebook, Youtube, and TikTok that uplift the campaign’s core message
• Identify new media opportunities and non-traditional social strategies across platforms like Reddit, LinkedIn, and Youtube
• Develop the campaign’s vertical video program across channels like TikTok, Reels, and Shorts
• Work closely with the communications team to apply messaging across digital channels
• Track metrics on a weekly basis to make data-driven decisions to grow programs
• Think innovatively to maximize online fundraising opportunities, especially during rapid response and lead digital partner engagement efforts, including creating online toolkits for supporters
• Manage digital approvals, ensuring copy stays on track for timely execution
• Manage the campaign’s merch store and brainstorm strategies to increase profitability
• Perform other duties as needed

Qualified candidates will have:

• 2+ years managing online programs
• Experience developing and managing projections is a plus
• Strong foundation in ActBlue, CRMs like ActionKit or NGP, and SMS platforms like Tatango and Switchboard
• Be highly creative and ready to tell stories in a unique way
• Have strong writing skills, with proven ability to write in multiple “voices”
• Strong attention to detail with ability to work under pressure with tight deadlines
• An ability to reprioritize quickly to respond to breaking news and the changing online environment
• An understanding of campaign comms strategy and strong political instincts
• A commitment to a no-drama attitude