Digital Director

Senator Ashley Moody; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

Senator Ashley Moody is seeking a Digital Director to lead the senator's digital communications strategy, overseeing social media, multimedia content production, and audience growth initiatives. This is a non-entry-level role requiring proven experience elevating a principal’s digital presence.

You will report to the Communications Director and collaborate with the communications, legislative, and scheduling teams to align digital efforts with official priorities and events.

Qualifications

• Minimum 4 years of progressive experience in digital communications or multimedia production.
• Demonstrated success growing and managing a high-profile presence with measurable increases in reach.
• Hands-on audio/visual experience: video shooting/editing, sound, lighting, graphics.
• Proficiency with professional tools and mobile-first production workflows.
• Strong strategic judgment, political awareness, and ability to operate in a fast-paced environment.
• Excellent writing and storytelling skills tailored to social and short-form formats.
• Proven ability to manage multiple priorities, meet tight deadlines, and lead projects independently.
• Familiarity with social media analytics platforms, audience insights tools, and A/B testing.
• Understanding of Senate or congressional office operations, ethics guidelines, and official vs campaign distinctions preferred.
• Bachelor’s degree in communications, journalism, political science, digital media, or related field; equivalent professional experience will be considered.

Responsibilities

• Develop and execute a comprehensive digital strategy to increase reach, engagement, and influence across platforms.
• Oversee day-to-day social media management, including content calendars, real-time posting, and community engagement.
• Produce and direct high-quality audio/visual content, including short-form video and livestreams.
• Provide creative direction, editing feedback, and quality control for digital assets.
• Analyze performance metrics and audience data to refine strategy and report results to senior leadership.
• Collaborate on integrated campaigns aligning digital with press, legislative priorities, and events.
• Maintain and enhance the Senator’s official website, email newsletter, and other owned properties.
• Monitor the broader media landscape to identify opportunities for proactive digital engagement.

Skills

Social media strategy

Multimedia production

Audience growth

Content production

Video editing

Storytelling

Writing

Project management

Analytical skills

Leadership

Education

Bachelor's degree in communications, journalism, political science, digital media, or related field

Tools

Adobe Creative Suite

CapCut

Final Cut Pro

Premiere Pro

Job description

The Digital Director leads the Senator’ digital communications strategy, overseeing social media, multimedia content production, and audience growth initiatives. This is a non-entry-level role and requires proven experience elevating a principal’s digital presence, managing high-volume platforms, and producing professional-grade audio/visual content.

The Digital Director reports to the Communications Director and works closely with the broader communications, legislative, and scheduling teams.

Key Responsibilities:

• Develop and execute a comprehensive digital strategy to increase the Senator’ social media reach, engagement, and influence across platforms (X/Twitter, Instagram, Facebook, YouTube, and emerging channels.)
• Oversee day-to-day social media management, including content calendars, real-time posting, community engagement, and crisis/rapid-response protocols.
• Produce and direct high-quality audio/visual content, including short-form video, longer-form interviews, radio hits, livestreams, graphics, and photography for social and web use.
• Provide creative direction, editing feedback, and quality control.
• Analyze performance metrics and audience data to refine strategy, optimize content, and report results to senior leadership.
• Collaborate on integrated communications campaigns that align digital efforts with press, legislative priorities, constituent outreach, and official events.
• Maintain and enhance the Senator’s official website, email newsletter, and other owned digital properties.
• Monitor the broader media and political landscape to identify opportunities for proactive digital engagement.

Required Qualifications:

• Minimum 4 years of progressive experience in digital communications, social media strategy, or multimedia production.
• Demonstrated success growing and managing a high-profile individual’s or organization’s social media presence, including measurable increases in followers, engagement, and reach.
• Hands-on audio/visual experience: video shooting/editing, sound, lighting, graphic design, and content production for digital platforms.
• Proficiency with professional tools (Adobe Creative Suite, CapCut, Final Cut Pro, Premiere, or equivalent) and mobile-first production workflows.
• Strong strategic judgment, political awareness, and ability to operate in a fast-paced, high-stakes environment.
• Excellent writing, editing, and storytelling skills tailored to social and short-form formats.
• Proven ability to manage multiple priorities, meet tight deadlines, and lead projects independently or with a small team.
• Familiarity with social media analytics platforms, audience insights tools, and A/B testing.
• Understanding of Senate or congressional office operations, ethics guidelines, and official versus campaign distinctions is strongly preferred.
• Bachelor’s degree in communications, journalism, political science, digital media, or a related field; equivalent professional experience will be considered.

Preferred Qualifications:

• Prior experience in a U.S. Senate, House, or gubernatorial office.
• Experience with influencer or partner collaborations.
• Bilingual skills or experience reaching diverse/multicultural audiences.
• Portfolio or examples of work that demonstrate measurable digital growth and high-quality A/V content.