Digital Designer / Content Creator

Central Garden & Pet; Norton (MA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life Insurance

FSA

401k with match

Paid time off

Employee Assistance Program

Online courses access

On-demand pay access

Job summary

Central Garden & Pet in Norton, MA is seeking an early-career Digital Designer / Content Creator for a 100% onsite role. Collaborate with the Creative Manager to translate concepts into assets across web, email, social, and short-form video.

You will design digital assets for Ferry-Morse, McKenzie Seeds, Jiffy Seed Starting products, and SUPERThrive, build email campaigns, and ensure brand consistency across channels. A portfolio link is required for consideration.

Qualifications

• Bachelor’s degree in Graphic Design or related field or equivalent experience.
• 1–3 years of professional design, digital marketing, or content-production experience.
• Portfolio showcasing digital, social, web, or marketing creative.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
• Experience designing digital assets for websites, email, social media, or digital marketing channels.
• Familiarity with Klaviyo or another email marketing platform.
• Basic understanding of designing for responsive digital environments (desktop and mobile).
• Experience creating content for social platforms such as Instagram, TikTok, or Facebook.
• Basic photography and video-production skills.
• Strong foundation in typography, layout, color, and visual hierarchy.
• Ability to follow brand guidelines while contributing creativity and fresh thinking.
• Strong organizational skills and ability to manage multiple assignments and meet deadlines.
• Comfort receiving feedback and continuing professional development; strong written and verbal communication skills.
• Bonus: occasional appearance in social content.
• Interest in gardening, outdoor living, or consumer lifestyle brands is a plus.
• Local travel may be required occasionally.

Responsibilities

• Collaborate with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
• Design digital assets for FerryMorse.com and McKenzieSeeds.com, including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign creative.
• Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines, and optimizing assets for desktop and mobile.
• Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
• Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, and text overlays.
• Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
• Adapt and resize creative across websites, email, digital advertising, and social channels.
• Stay current on design and content trends and bring relevant ideas to the creative team.
• Collaborate across teams to manage projects, incorporate feedback, and meet briefs, schedules, and deadlines.
• Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.

Skills

Branding

Digital design

Web assets

Email design

Video content

Typography

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Klaviyo

Premiere Pro

After Effects

Job description

Central Garden & Pet is hiring an early-career Digital Designer / Content Creator for a 100% onsite role in Norton, MA. This position is built for designers who want to translate creative ideas into customer-facing content across web, email, social, and short-form video, supporting multiple brands including Ferry-Morse, McKenzie Seeds, Jiffy Seed Starting products, and SUPERThrive. You’ll work directly with the Creative Manager and marketing partners to turn creative concepts into assets that are on-brand and ready for every channel.

What you’ll do

• Collaborate with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
• Design digital assets for FerryMorse.com and McKenzieSeeds.com, including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign creative.
• Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines, and optimizing assets for desktop and mobile.
• Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
• Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, and text overlays.
• Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
• Adapt and resize creative across websites, email, digital advertising, and social channels.
• Stay current on design and content trends and bring relevant ideas to the creative team.
• Collaborate across teams (creative, marketing, e-commerce, and internal partners) to manage projects, incorporate feedback, and meet creative briefs, schedules, and deadlines.
• Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.

What you bring

• Bachelor’s degree in Graphic Design, Visual Communications, Media, Marketing, or a related field (or equivalent professional experience).
• 1–3 years of professional design, digital marketing, creative, or content-production experience.
• A portfolio showcasing strong visual design skills with examples of digital, social, web, or marketing creative.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
• Experience designing digital assets for websites, email, social media, or other digital marketing channels.
• Familiarity with Klaviyo or another email marketing platform (direct Klaviyo experience is preferred).
• Basic understanding of designing for responsive digital environments (desktop and mobile).
• Experience creating content for social platforms such as Instagram, TikTok, or Facebook.
• Basic photography and video-production skills.
• Strong foundation in typography, layout, composition, color, and visual hierarchy.
• Ability to follow brand guidelines while contributing creativity and fresh thinking.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments and meet deadlines in a fast-paced environment.
• Comfort receiving feedback and continuing professional development; strong written and verbal communication skills.
• Bonus: comfort occasionally appearing in social content.
• Interest in gardening, plants, outdoor living, or consumer lifestyle brands is a plus.
• Local travel may be required occasionally.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and an annual profit-sharing bonus
• Paid time off and Holidays
• Employee Assistance Program
• Access to thousands of free online courses
• Access to on-demand pay

Salary and logistics

This exempt position is 100% onsite at the Norton, MA office. The salary range is $60,000 to $75,000 per year based on experience. Candidates must provide a link to their portfolio to be considered.

Tools you’ll use

Adobe Creative Suite (Photoshop, Illustrator, InDesign), email marketing tools (including Klaviyo), Adobe Premiere Pro and/or After Effects, plus social platforms including Instagram, TikTok, and Facebook.