Digital Designer, Brand & Site

Faherty; New York (NY); Hybrid; USD 115,000 - 120,000; Full time

Benefits offered by this job

401(K) Plan with company match

Incentives Program

Commuter Options/Benefits

Job summary

Faherty is seeking a Digital Designer to own the ongoing visual design of faherty.com, extending the brand across digital channels. This graphic design–led role focuses on typography, layout, and color to deliver a conversion‑driven commerce experience.

The role collaborates with Brand Creative, Site Ops, and Frontend Development to create site experiences, adapt campaigns for email and social, and ensure accessibility and brand consistency across web and app.

Qualifications

• Graphic design craft with typography, layout, color and editorial sensibilities.
• Experience shipping retail or DTC site experiences with conversion focus.
• UI/UX fluency across user flows, IA, wireframes to high‑fidelity UI and motion.
• Ability to work inside a design system and extend components at scale.
• Hands‑on Shopify experience: ship design and merchandising updates in theme editor.
• Proficiency in Figma including components, variants, auto layout and prototyping.
• Familiarity with AI tools in a production design workflow and brand‑appropriate usage.
• Strong collaboration with Creative Directors, Art Directors, Brand teams, and external agencies.
• Balance user needs with business objectives while protecting craft and storytelling.
• Ability to manage multiple projects with deadlines in a fast‑paced fashion.
• Knowledge of motion/video assets for homepage, PDPs, and editorial features.

Responsibilities

• Own day‑to‑day site design for homepage, landing pages, PLP/PDP, navigation and promos.
• Design features and page templates end‑to‑end with wireframes, high‑fidelity UI and prototypes.
• Translate seasonal art direction into site placements while preserving brand hierarchy and conversion.
• Work within the design system and contribute new components and patterns.
• Design responsively and mobile‑first, ensuring accessibility and breakpoints consistency.
• Collaborate with app and frontend teams on specs, QA and implementation.
• Ship design updates directly in Shopify and balance brand language with merch needs.
• Measure impact against KPIs and participate in testing roadmaps with other teams.
• Extend brand expression across web, app and in‑store to ensure a cohesive experience.

Skills

Graphic design craft

E-commerce design

UI/UX fluency

Design systems

Hands‑on Shopify

Figma

AI proficiency

Creative partnership

Business acumen

Adaptability

Motion and video

Tools

Shopify

Figma

Job description

The Digital Designer, Brand & Site owns the ongoing visual design of faherty.com and extends that work outward across the brand’s digital channels. The site is the primary canvas — homepage, landing pages, PLP and PDP modules, navigation, and seasonal takeovers — designed and shipped on a continuous cadence.

This is a graphic design–led role. Typography, layout, composition, and color are the core craft, applied to a commerce experience that has to convert as well as it looks. The designer takes seasonal art direction from Brand Creative, builds the site experiences that carry it, and then adapts that expression into email, social, and content. Working alongside Site Ops and Frontend Development, this role balances user needs, business objectives, and the aesthetic standards that define Faherty.

What you’ll do:

Site Design

• Own the day-to-day design of the site experience — homepage, landing pages, PLP and PDP modules, navigation, and promotional placements — from layout through pixel‑level detail.
• Design new features and page templates end to end, producing the artifacts the work requires: user flows, wireframes, high‑fidelity UI, interaction detail, and prototypes.
• Translate seasonal campaign creative into site placements, holding the integrity of the art direction while solving for hierarchy, merchandising priorities, and conversion.
• Design within the design system and brand guidelines, contributing components and patterns as the system grows.
• Design responsively and mobile‑first, with practical command of how layouts and type systems behave across breakpoints.
• Ensure all designs meet accessibility standards.
• Balance craft and storytelling against KPIs and user success metrics.
• Design routine and seasonal updates to the Faherty app — merchandising modules, promotional placements, campaign takeovers, and evergreen content — on a continuous cadence alongside the site.
• Carry campaign expression into the app so site and app read as one brand, adapting layouts and type systems to native patterns and screen constraints.
• Partner with the app development team on UiUX, specs, asset handoff, and QA, validating implementation against design intent.

Shopify & Implementation

• Ship design updates directly in Shopify — theme sections, modules, and content blocks — enabling merchandising changes and lightweight optimizations without engineering dependency, while protecting the integrity of the brand’s design language.
• Partner with Frontend Development, QA, and site partners through the build cycle: confirm technical feasibility, validate implementation against design intent, surface issues, and iterate on live features post‑launch.
• Compress and optimize assets for front‑end performance and site speed without sacrificing visual quality.

Optimization & Research

• Measure and optimize site design against KPIs — conversion rate, engagement, task completion — while upholding the visual and emotional quality that defines the Faherty experience.
• Use qualitative and quantitative research, usability testing, and performance data alongside creative judgment and brand instinct to inform and validate design decisions.
• Partner on testing roadmaps with Site Ops and Integrated Marketing, designing variants and reading results back into the work.

Brand Design

• Adapt seasonal campaign expression across site and content channels, applying the typographic and compositional language established by Art Director.
• Work under the direction of the Creative team — Brand Creative, Art Direction, Photography, and Copy — translating approved campaign direction into digital touchpoints that hold the brand’s voice and emotional resonance.
• Produce and extend the supporting graphic elements that carry a season across the calendar — typographic lockups, promotional badging, iconography, and layout templates — building from established campaign art direction.
• Stay current on design tools and technique, as well as broader currents in fashion, art, and culture, to execute the work at a competitive craft level.
• Work across Site Ops, Integrated Marketing, CRM, Retention, Merch, and external agencies to deliver seamless, consistent experiences across channels.
• Design cohesively across web, app, and in-store so the brand reads as one thing.

What you’ll have:

• Graphic design craft. A discerning eye for typography, layout, composition, color, iconography, and editorial design.
• E-commerce design experience. Proven work designing and shipping retail or DTC site experiences, with an understanding of merchandising logic and conversion.
• UI/UX fluency. Comfortable moving between user flows, information architecture, and wireframing to high‑fidelity interface design, interaction detail, and motion considerations. Familiar with how research and testing inform design decisions.
• Design systems. Able to work inside an established system and extend it — building components and patterns that hold up as the system scales, rather than one‑off screens.
• Hands‑on Shopify. Comfortable working directly in the theme editor to independently ship design and merchandising updates.
• Figma. Advanced proficiency, including component libraries, variants, auto layout, and prototyping.
• AI proficiency. Hands‑on fluency with AI tools in a production design workflow — image generation and editing, asset variation, retouching, and rapid iteration — with the craft judgment to know when output meets brand standards and when it needs to be reworked by hand.
• Creative partnership. Demonstrated ability to work hand in hand with Creative Directors, Art Directors, and Brand teams to translate creative vision into digital execution.
• Business acumen balanced with creative integrity. Ability to weigh user needs, business objectives, and brand vision — focusing on measurable outcomes while protecting the craft and storytelling that build long‑term brand equity.
• Adaptability and organization. Able to manage multiple projects, prioritize, and meet deadlines in a fast‑paced environment with a solutions‑oriented approach.
• Motion and video. Functional knowledge of video editing, with the ability to brief, source, and adapt motion assets across placements from homepage hero modules to PDPs and editorial features.

We aim to pay competitively for our size and industry. The base salary range for this position is $115,000 - 120,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents.

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family‑run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high‑quality, sustainably minded, feel‑good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side‑by‑side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and background only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

• Always Innovate, constantly seeking creative ways to improve and drive forward.
• Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
• Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
• Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
• Deliver with a Timeless focus, ensuring quality and long‑term impact in all efforts.

This role is hybrid with 3 days a week in our NYC office.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!