Digital Designer

John Hardy; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

John Hardy invites a Social Digital Designer to craft compelling, cohesive assets for luxury brand social channels, with focus on both organic and paid content across Instagram, TikTok, and emerging platforms.

You will translate campaigns into engaging social content, collaborating with design, social, marketing, and copy teams to ensure brand storytelling is strong and on-brand in a fast-paced environment.

Qualifications

• BFA in Graphic Design, Digital Media, Advertising, or equivalent experience.
• 3–5 years of luxury/jewelry/fashion/ecommerce experience.
• Proficiency in Photoshop and Illustrator.
• Experience designing for organic and paid social.
• Strong understanding of social-first design and digital storytelling.

Responsibilities

• Collaborate with design, social, marketing, and copy teams to translate briefs into social assets.
• Develop social-first creative for organic channels (Instagram, TikTok, others).
• Create paid social assets for Meta and TikTok in platform-specific formats.
• Design across formats: static, carousels, short-form video, GIFs, motion graphics.
• Translate brand campaigns into cohesive social storytelling while preserving brand consistency.
• Partner with teams to develop content from concept to delivery.
• Stay ahead of social trends and evolving formats to refresh the brand's social presence.
• Use performance data to inform creative decisions and improve engagement.

Skills

Social media design

Adobe Photoshop

Adobe Illustrator

Motion graphics

Short-form video

Typography

UX/UI basics

Project management

Education

BFA in Graphic Design or related

Tools

Adobe Creative Suite

Job description

The Social Digital Designer is responsible for creating compelling, cohesive, and on-brand creative assets across the brand’s social media channels, with a primary focus on both organic and paid social. This role will develop social-first creative that strengthens brand storytelling, drives engagement, and supports business objectives across platforms including Instagram, TikTok, and emerging social channels.

The ideal candidate has a strong understanding of social media trends, platform-specific creative best practices, and digital storytelling, with the ability to translate brand campaigns and creative concepts into engaging social content. This role requires a strong design sensibility, attention to detail, and the ability to work efficiently in a fast-paced environment while maintaining a high level of creative quality and brand consistency.

CORE RESPONSIBILITIES:

• Collaborate cross-functionally with the design, social, marketing, and copy teams to translate creative briefs and campaign concepts into compelling, social-first visual assets.
• Develop creative for organic social channels, including Instagram, TikTok, and emerging platforms, with a focus on engaging and culturally relevant content.
• Create a high volume of paid social assets for platforms including Meta and TikTok, adapting creative to platform-specific formats and best practices.
• Concept and execute social-first creative across a variety of formats, including static imagery, carousels, short-form video, GIFs, and motion graphics.
• Translate larger brand campaigns into cohesive social storytelling, ensuring creative consistency while adapting content for the unique needs of each platform.
• Collaborate with cross-functional partners to develop and execute social content from concept through final delivery.
• Stay current on social media trends, emerging platforms, cultural moments, and evolving creative formats to bring fresh and innovative thinking to the brand’s social presence.
• Optimize, resize, version, and QA social assets to ensure accuracy, quality, and adherence to platform specifications.
• Use performance data and business analytics to inform creative decisions and identify opportunities to improve engagement and effectiveness.
• Contribute innovative ideas and creative solutions that strengthen and evolve the brand’s presence across social media.

DESIRED EDUCATION, EXPERIENCE & SKILLS:

• BFA in Graphic Design, Digital Media, Advertising, or equivalent experience.
• 3–5 years of experience in luxury, jewelry, fashion, ecommerce, or a related industry.
• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Strong understanding of social media platforms, including Instagram, TikTok, Meta, and emerging platforms.
• Experience designing for both organic and paid social, with an understanding of platform-specific creative best practices.
• Strong understanding of social-first design, digital storytelling, and current social media trends.
• Experience with short-form video and/or motion graphics strongly preferred.
• Strong clean, modern aesthetic with an excellent eye for typography, composition, imagery, and detail.
• Ability to adapt creative across multiple formats and platforms while maintaining brand consistency.
• Understanding of UX/UI and digital design principles.
• Highly organized, detail-oriented, proactive, and able to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Flexible, eager to learn, and passionate about design, jewelry, fashion, social media, and emerging digital trends.