Digital Data Strategist

Colgate; Piscataway Township (NJ); Hybrid; USD 106,400 - 155,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company matching

15 vacation/PTO days and 13 paid holidays

Job summary

Colgate is seeking a Digital Data Strategist to join its Global Digital Applications Team in Piscataway Township, NJ. The role focuses on optimizing digital engagement through advanced technologies. Responsibilities include leading data architecture for Salesforce, ensuring seamless multi-channel integrations, and applying Agile methods for project management. Ideal candidates have over 8 years of IT experience, with a strong background in Salesforce Marketing Cloud and proficiency in SQL. The position offers a hybrid work arrangement and competitive salary ranging from $106,400 to $155,000, along with comprehensive benefits.

Qualifications

• 8+ years of IT experience, specializing in 4+ years of Salesforce Marketing Cloud support.
• Experience creating data integrations for marketing ecosystems.
• Proven ability to manage projects efficiently with Agile methodologies.

Responsibilities

• Architect and strategize data frameworks for Salesforce Data Cloud.
• Ensure data governance and integration across platforms.
• Collaborate with teams to support integrated marketing campaigns.

Skills

Salesforce Marketing Cloud

SQL

Agile methodologies

Data analysis

Google Workspace

Tools

Google Cloud Platform

SAP (Gigya)

Adobe Experience Manager

Job description

Travel required: up to 10% of time.

Hybrid work arrangement.

Work Visa Sponsorship is not available for this position.

Digital Data Strategist

We are excited to invite applications for the position of Digital Data Strategist within our Global Digital Applications Team. This role partners closely with our Digital Marketing and CRM teams to deploy advanced technologies that optimize and scale our digital engagement programs—driving more precise targeting and deeper engagement with professionals, customers, and consumers.

What you’ll do:

• Lead Architect & Strategy: Serve as the lead technical architect for Salesforce Data Cloud and Marketing Cloud, defining global standards, best practices, and scalable end-to-end customer experience solutions.
• Data Modeling & Governance: Own the global consumer and professional data models, ensuring seamless integration, governance, and scalability across multi-channel platforms and international markets.
• Cross-Functional Partnership: Partner with Digital Marketing, Commerce, and Analytics teams to design data architectures that support integrated campaigns, customer acquisition, and performance reporting.
• Technical Implementation: Drive the end-to-end implementation and expansion of the marketing tech stack, including Salesforce, Google Cloud Platform, SAP (Gigya), and Adobe Experience Manager.
• Audience & Automation Insights: Perform advanced data analysis and modeling to ingest first‑party data, identifying new audience targets and developing automated capabilities to boost user engagement.
• Agile Project Leadership: Execute complex engagements using Agile/SCRUM methodologies, managing vendor and agency relationships while providing expert technical documentation and knowledge sharing.

Basic Qualifications:

• 8+ years of IT experience, specializing in a minimum of 4 years of end-to-end implementation and support for Salesforce Marketing Cloud and Salesforce Data Cloud (Data 360).
• 4+ years of hands‑on experience developing complex data integrations to ensure seamless connectivity across marketing ecosystems.
• Proven ability to apply Agile methodologies and sprint‑based development to efficiently manage project lifecycles, backlogs, and technical delivery.
• Expert at manipulating large, complex datasets using SQL and Excel to derive actionable business insights and drive data‑informed decision‑making.
• Highly proficient in leveraging the Google Workspace suite to facilitate real‑time collaboration and documentation across global teams.

Preferred Qualifications:

• Experience with Google Cloud Platform including BigQuery, and Apache Airflow, Cloud Functions, Apigee/API gateway, and middleware development.
• Hands‑on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms.
• Experience leveraging and implementing additional marketing technology including Google Analytics 4 and SAP Customer Data Cloud (Gigya).
• Experience leading large full‑life‑cycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud‑based marketing solutions, integration services and data modeling.
• Excellent verbal and written communication skills as well as customer relationship building skills.
• Strong organization skills with the ability to navigate between complex projects with many stakeholders.

Compensation and Benefits

Salary Range: $106,400.00 – $155,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles.

Benefits include a comprehensive package with medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable Accommodation

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.