Digital Creative Manager

Dufry Careers; Bethesda (MD); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Generous paid time off

Meal and Transportation Benefits

401(k) retirement plan with company **

Employee assistance program

Training and career growth

Referral program

Job summary

HMSHost is seeking a Digital Creative Manager based in Bethesda, MD, to manage and optimize digital imagery for Self-Order, Self-Checkout, and Order & Pay platforms. You will ensure image quality, consistency, and technical accuracy from creation through deployment, while exploring AI and new tools to stay ahead in digital commerce.

The role requires expertise in Adobe Creative Suite, AI image generation, and DAM management, with strong collaboration across Operations, Marketing, Culinary, IT,

Qualifications

• Education and Experience: combination to exceed 6 years, including leadership or technical roles.
• Experience in digital creative for digital commerce or hospitality brands.

Responsibilities

• Maintain and update food & beverage imagery across digital ordering platforms.
• Edit and enhance imagery to meet platform specs
• Leverage AI tools to generate or enhance imagery while preserving brand quality
• Manage DAM library and metadata standards
• Develop DAM naming conventions and taxonomy
• Coordinate with digital, marketing, and communications functions
• Ensure content aligns with brand standards across partners
• Evaluate emerging creative technologies and propose process improvements
• Maintain documentation and best practices for asset creation and deployment

Skills

Adobe Creative Suite

AI image tools

DAM management

Project management

PowerPoint

Attention to detail

Brand guideline enforcement

Communication

Education

Bachelor's degree (related field)

Tools

Photoshop

Illustrator

Lightroom

Midjourney

Job description

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With a career at HMSHost, you really benefit! We Offer

• Health, dental and vision insurance
• Generous paid time off (vacation, flex or sick)
• Meal and Transportation Benefits
• *401(k) retirement plan with company match
• Employee assistance program
• Training and exciting career growth opportunities
• Referral program – refer a friend and earn a bonus

*Benefits may vary by position so ask your recruiter for details.

Airport Location:Corporate Executive Staff
Advertised Compensation:$82,500.00to $100,000.00

Purpose:

The Digital Creative Manager manages and optimizes digital creative assets that support guest-facing digital ordering experiences across Self-Order, Self-Checkout, and Order & Pay platforms. This role is responsible for the quality, consistency, and technical accuracy of food & beverage imagery from creation through deployment, while exploring new tools and technologies to keep pace with a fast-changing digital commerce environment.

Essential Functions:

• Maintains and updates food & beverage imagery across digital ordering platforms, including QR code Order & Pay technology, Self-Order Kiosks, Self-Checkout, and other digital commerce solutions
• Edits and enhances food & beverage imagery using Adobe Creative Suite (Photoshop, Illustrator, and Lightroom) to meet platform-specific technical specifications, including aspect ratio, resolution, file size, and brand standards
• Leverages AI-powered creative tools (e.g., Midjourney and similar technologies) to generate, enhance, or supplement food imagery where photography is unavailable or impractical, while maintaining brand and quality standards
• Maintains the Digital Asset Management (DAM) library for food & beverage imagery, partner brand menu designs, and marketing assets, ensuring all assets are current, correctly versioned, and organized by brand and concept
• Develops, implements, and maintains DAM file naming conventions, metadata standards, and taxonomy structures to support efficient asset retrieval and governance
• Coordinates and supports digital, marketing, and communications functions across the team, including graphic design, photography support, presentation development, and other creative deliverables as assigned
• Collaborates with Operations, Marketing, Culinary, Information Technology, and brand partners to ensure digital menu content, imagery, and promotional assets are accurate, compliant, and aligned with established brand standards
• Evaluates emerging creative technologies, AI tools, and digital design trends and recommends process improvements that enhance efficiency, scalability, asset quality, and user experience
• Develops and maintains documentation, guidelines, and best practices related to digital asset creation, management, storage, and deployment across enterprise platforms

Reporting Relationship:

The Digital Creative Manager reports into the Creative Services Director

Minimum Qualifications, Knowledge, Skills, and Work Environment

• Education and Experience: The combination of education and professional experience must exceed 6 years:
  • In a leadership role: Preferred 2 years of experience supervising or influencing a team of creative professionals preferred
  • In a technical role: Requires 6 years of experience engaged in developing and delivering graphic design, digital creative, or creative project management
    • A bachelor’s degree in a program related to the functional area can count for 3 of the 6-year requirement
  • In the industry: 3-5 years of experience supporting digital commerce, restaurant, retail, hospitality, or consumer-facing brands
  • Experience managing digital asset libraries or DAM systems preferred
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom), AI image generation tools (e.g., Midjourney), and Microsoft PowerPoint
• Excellent attention to detail and ability to manage multiple concurrent projects across platforms and deadlines
• Ability to interpret, apply, and enforce brand guidelines consistently across multiple partner brands and platforms
• Effective written and verbal communication skills, with the ability to translate creative and technical concepts for cross-functional and non-creative audiences
• Business acumenand also has themindsetrequired to understand the long-term implications of digital planning and to advance the organization’s goals
• Demonstrated history ofunderstanding the needs of the business,stakeholders, the employee population and individual circumstances
• Demonstrated history ofcreating and maintaining positive work environments
• Location: This role is based at the North America Support Center in Bethesda, Maryland

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates (“the Company”), is an equal opportunity employer. It is the Company’s policy to ensure equal employment opportunity in all aspects of employment and to comply with anti-discrimination laws andregulations. The Company prohibits discrimination and harassment of any type and provides equal opportunities to applicants and team members withoutregard to actual or perceived race, color, creed, age, religion, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, national origin, disability, military service and veteran status, ancestry, citizenship status, marital status, protected medical condition as defined by applicable state or local law, genetic information, or any other basis protected by applicable federal, state or local laws and ordinances (referred to as “protected characteristics”).