Digital Creative Lead: AI Imagery & DAM

Dufry Careers; Bethesda (MD); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Generous paid time off

Meal and Transportation Benefits

401(k) retirement plan with company **

Employee assistance program

Training and career growth

Referral program

Job summary

HMSHost is seeking a Digital Creative Manager based in Bethesda, MD, to manage and optimize digital imagery for Self-Order, Self-Checkout, and Order & Pay platforms. You will ensure image quality, consistency, and technical accuracy from creation through deployment, while exploring AI and new tools to stay ahead in digital commerce.

The role requires expertise in Adobe Creative Suite, AI image generation, and DAM management, with strong collaboration across Operations, Marketing, Culinary, IT,

Qualifications

• Education and Experience: combination to exceed 6 years, including leadership or technical roles.
• Experience in digital creative for digital commerce or hospitality brands.

Responsibilities

• Maintain and update food & beverage imagery across digital ordering platforms.
• Edit and enhance imagery to meet platform specs
• Leverage AI tools to generate or enhance imagery while preserving brand quality
• Manage DAM library and metadata standards
• Develop DAM naming conventions and taxonomy
• Coordinate with digital, marketing, and communications functions
• Ensure content aligns with brand standards across partners
• Evaluate emerging creative technologies and propose process improvements
• Maintain documentation and best practices for asset creation and deployment

Skills

Adobe Creative Suite

AI image tools

DAM management

Project management

PowerPoint

Attention to detail

Brand guideline enforcement

Communication

Education

Bachelor's degree (related field)

Tools

Photoshop

Illustrator

Lightroom

Midjourney

Job description

HMSHost is seeking a Digital Creative Manager based in Bethesda, MD, to manage and optimize digital imagery for Self-Order, Self-Checkout, and Order & Pay platforms. You will ensure image quality, consistency, and technical accuracy from creation through deployment, while exploring AI and new tools to stay ahead in digital commerce.

The role requires expertise in Adobe Creative Suite, AI image generation, and DAM management, with strong collaboration across Operations, Marketing, Culinary, IT,