Under the supervision of a Senior Account Manager and the Senior Digital Copywriter, the Digital Copywriter is responsible for crafting engaging copy for digital fundraising campaigns, including: creative brainstorming; writing copy for emails, landing pages, SMS, and web elements; taking feedback (internal and external) and implementing updates.
Key Responsibilities
- Maintains strong relationships with digital account team members and collaborates with other members of the creative department, including the Senior Digital Copywriter.
- Collaborates with team members to develop offers, determine themes and provide creative concepts for digital and multi-channel initiatives.
- Works on multiple copywriting projects at once, maintaining strong quality and adhering to the schedules.
- Writes persuasive and informative content for digital marketing campaigns, including newsletters, fundraising appeals and engagement initiatives.
- Receives writing feedback and implements client or account team edits.
- Researches topics that our clients cover, including client website content, external news sources, and policy updates to inform content creation.
- Stays updated and reports out to other team members on marketing trends, best practices and strategies.
- Attends training sessions including company seminars as well as industry events and conferences, in consultation with supervisor.
- Performs other duties as assigned.
Qualifications
- 2 to 5 years of experience in direct response fundraising or advocacy, either for an advertising agency, direct response firm, or non-profit organization
- Strong digital copywriting skills and understanding of direct response fundraising concepts
- Ability to manage multiple projects and deadlines
- Understanding of key fundraising terms and how to optimize copy based on results
- Strong attention to detail, organizational, verbal, and written communication skills