Digital Coordinator, Email and CRM

Hiebing; Madison (WI); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Generous paid time off

Job summary

Hiebing in Madison, Wisconsin is seeking a curious, highly organized Digital Coordinator to support email, CRM, loyalty and digital marketing programs. The role starts with hands-on execution and grows into deeper CRM expertise as client needs evolve.

You will work with strategists and technologists to build and QA campaigns, manage audiences, and explore AI-driven improvements across platforms. The hybrid role starts in Madison with in-office days and remote options as projects allow.

Qualifications

• 1–2 years in email marketing, CRM or related role.
• Experience with an email marketing or marketing automation platform.
• Strong attention to detail and accuracy.
• Highly organized with multiple tasks and deadlines.
• Strong written and verbal communication skills.
• Curiosity about AI and willingness to use AI tools.

Responsibilities

• Deliver accurate, high-quality work with strategists and designers.
• Build and configure email campaigns across platforms, including setup, personalization and A/B testing.
• Support audience segmentation and deployment requirements.
• QA email creative, links, tracking and journeys; support deployment.
• Coordinate assets, approvals and timelines with documentation.
• Assist with campaign reporting, insights and opportunities.
• Make CMS content updates.
• Support additional digital marketing execution as needed.
• Use AI to improve efficiency and quality.

Skills

Email marketing

Attention to detail

Organized

Written communication

Verbal communication

AI curiosity

Team collaboration

Tools

CMS platforms

Google Analytics

Marketing automation

HTML/CSS basics

Job description

Love the feeling of a perfectly executed email campaign - and catching the tiny detail everyone else missed? Hiebing is looking for a curious, highly organized Digital Coordinator who's ready to dig into email, CRM, loyalty and digital marketing. This is an opportunity to get hands-on with the work, learn from experienced digital strategists and technologists, and build the skills that turn great execution into smarter, more meaningful connections between brands and their audiences.

Hiebing is seeking a highly organized, curious and detail-oriented Digital Coordinator who is excited to build a career in email, CRM, loyalty and digital marketing. We’re looking for someone who takes pride in the details, enjoys figuring out how things work and gets satisfaction from solving problems and doing great work for our clients.

The primary focus of this role will be supporting day-to-day email and messaging programs across our client portfolio, including campaign setup, quality assurance, audience management, deployment and reporting. We’re looking for someone who is eager to learn new platforms and technologies, curious about how AI can improve both the work and how we do it, and willing to experiment with new ways to solve problems and create value for our clients.

The ideal candidate is someone early in their digital marketing career who is ready to do the work and grow beyond it. Working alongside experienced digital strategists and technologists, the role is designed to build deeper expertise in CRM, loyalty, audience strategy and lifecycle marketing.

The role starts with hands-on execution, with the opportunity to grow into deeper expertise and a larger role in CRM, loyalty and digital marketing as our capabilities and client needs evolve.

Responsibilities

• Work closely with strategists, designers, developers and other Digital team members to deliver accurate, high-quality work for clients.
• Build and configure email and messaging campaigns across a variety of platforms, including campaign setup, personalization and A/B testing.
• Support audience segmentation and management, including lists, targeting, suppression rules and deployment requirements.
• Conduct detailed QA of email creative, links, tracking, targeting and automated journeys, and support campaign deployment.
• Coordinate campaign assets, approvals and timelines, maintaining the documentation, checklists and status updates needed to keep work moving.
• Assist with campaign reporting, performance monitoring and identification of insights and opportunities.
• Make ongoing website and Content Management System (CMS) content updates.
• Support additional digital marketing execution needs as they arise.
• Use AI and other emerging tools thoughtfully to improve efficiency, quality and problem-solving in day-to-day work.

Required Skills and Experience

• 1-2 years of experience in email marketing, CRM, digital marketing or a related role. Relevant internships or comparable experience may be considered.
• Experience working with an email marketing or marketing automation platform.
• Strong attention to detail and takes pride in accurate, high-quality work.
• Highly organized and comfortable managing multiple tasks and deadlines.
• Strong written and verbal communication skills.
• Self-motivated, proactive and resourceful, with a desire to learn, experiment and take on new challenges.
• Curiosity about AI and a willingness to incorporate AI tools into day-to-day work to improve efficiency, quality and problem-solving.
• Comfortable working collaboratively in a fast-paced environment.

Nice-to-Have Skills and Qualifications

• HTML/CSS knowledge and experience troubleshooting website or email templates.
• Experience working with CMS platforms.
• Understanding of email marketing best practices and deliverability.
• Exposure to audience segmentation, lifecycle marketing or CRM platforms.
• Experience with Google Analytics, campaign tracking or digital reporting.
• Agency experience or experience supporting multiple brands/accounts.

You’ll Thrive Here If…

• You notice the small details, and understand how much they matter.
• You enjoy learning new platforms, tools and technologies.
• You’re energized by solving problems and figuring out how things work.
• You ask questions, seek feedback and are willing to experiment.
• You can keep multiple projects moving without losing sight of the details.
• You’re excited to begin with hands-on execution while building deeper expertise over time.
• You believe the strongest work comes from people working together, sharing ideas and helping one another succeed.

Where You’ll Work

This position is based in Hiebing’s Madison, Wisconsin office.

Collaboration is an important part of how we work at Hiebing. This position follows our hybrid work model, which includes working from the Madison office each Monday, Tuesday and Wednesday, with the option to work remotely Thursday and Friday.

Candidates who do not currently live within commuting distance should be willing to relocate to the Madison area.

Why Hiebing?

At Hiebing, you’ll work alongside smart, kind and incredibly talented people who genuinely enjoy making each other’s ideas better. You’ll collaborate across disciplines, support regional and national brands and have the opportunity to do work that matters—for our clients, our communities and each other.

We’re a place where curiosity is celebrated, craftsmanship is respected and thoughtful judgment is just as valuable as bold ideas. We believe in speaking in data, Dreaming in Color and never settling for the expected. You’ll be challenged to grow, encouraged to try new things and supported by teammates who believe the best work is always built together.

We’re insight-driven ideamakers who give a damn - about the work, our clients and one another. Our We Before Me philosophy reminds us that the strongest work is never about one person; it’s about what we build together.

If you’re curious, collaborative and excited to build a career at the intersection of technology, creativity and meaningful brand connections, you’ll feel right at home here.

Benefits and Perks

• Hybrid work environment with the option to work remotely Thursday and Friday
• Competitive medical, dental and vision insurance
• 401(k) with company match and profit sharing
• Paid parental leave
• Generous paid time off, including your birthday off
• Professional development funding and ongoing learning opportunities
• Opportunities to give back through meaningful pro bono work and community involvement
• Investment and partnership opportunities
• Dog-friendly office
• A culture built around curiosity, collaboration and our We Before Me philosophy

Work Authorization

Applicants must be authorized to work in the United States without current or future employer sponsorship.