Digital Content Strategist

Georgetown University; Washington (District of Columbia); Remote; USD 542,000 - 1,000,000; Full time

Job summary

Georgetown University’s Berkley School of Nursing seeks a Digital Content Strategist to own content strategy for the school’s digital presence, including website, social, SEO, and email content. You will craft audience personas, map content to enrollment funnels, and run campaigns with the school’s marketing agency of record.

You’ll manage editorial calendars, partner with admissions and faculty, and optimize content using analytics.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in digital content strategy spanning web, social media, and SEO, with editorial calendar management.
• Strong writing and editing skills across diverse audiences.
• Working knowledge of SEO fundamentals and content performance tools such as GA4 and Google Search Console.
• Experience in higher education marketing preferred.
• Experience writing email content within Salesforce Marketing Cloud.

Responsibilities

• Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals.
• Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu.
• Collaborate with the marketing agency on SEO, AEO, and GEO strategy.
• Set social media strategy and oversee brand-aligned content across school channels.
• Write and edit email content within Salesforce Marketing Cloud.

Skills

Digital content strategy

Editorial calendar

Content refresh

SEO fundamentals

Writing & editing

Google Analytics 4

Google Search Console

Salesforce Marketing Cloud

WCAG familiarity

Canva basics

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

Google Analytics 4

Google Search Console

Salesforce Marketing Cloud

Canva

Job description

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.RequirementsJob OverviewDigital Content Strategist, Marketing Strategy & Engagement, Berkley School of Nursing - Georgetown University. The Digital Content Strategist owns content strategy across the Berkley School of Nursing's digital presence, including website, social media, search, and email content, building brand awareness and supporting enrollment marketing across the school's program portfolio. This role develops audience personas, maps content across the enrollment funnel, and translates academic priorities into recommended content and campaigns. Then executes that strategy across the editorial calendar, website, and social channels in partnership with other teams and the school's marketing agency of record.Additional duties include, but are not limited to:Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals.Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu.Work with the marketing agency of record on SEO, AEO, and GEO strategy.Set social media strategy and oversee brand-aligned content across school channels.Write and edit email and customer journey content within Salesforce Marketing Cloud.Manage content briefs, deliverables, and timelines with the marketing agency of record.Partner with admissions, faculty, and development on content sourcing and accuracy.Work InteractionsThis position reports to the Senior Director of Marketing Strategy & Engagement within the Berkley School of Nursing and currently has no direct reports. The Digital Content Strategist works closely with the Senior Manager of Marketing, Business Intelligence, and Analytics to ensure content decisions are informed by performance data, and coordinates with admissions, faculty, development, university-level web and communications teams, and the school's marketing agency of record. This role supports Georgetown University's Jesuit mission by ensuring the school's digital presence authentically communicates its academic and community values to prospective students, faculty, and alumni.Requirements and QualificationsBachelor's degree in marketing, communications, journalism, or a related field is requiredMust have five or more years of experience in digital content strategy, spanning web, social media, and SEO, including demonstrated experience managing an editorial calendar and content refresh process for a multi-audience website.Working knowledge of SEO fundamentals and content performance tools such as Google Analytics 4 and Google Search Console is required, along with strong writing and editing skills across a range of audiences.Preferred QualificationsExperience in higher education marketing, particularly enrollment marketing for graduate or online programs.Experience writing or editing email content within Salesforce Marketing Cloud or a comparable marketing automation platform, with enough comfort navigating customer journeys to inform content timing and sequencing; building or configuring journeys is not required.Experience developing AEO/GEO content strategy for generative search environments.Familiarity with Web Content Accessibility Guidelines (WCAG) standards for web content.Basic working knowledge of Canva or a similar design tool.Work Mode DesignationThis position has been designated as Remote. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.Pay Range:The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:$54,616.00 - $100,493.33Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.Current Georgetown Employees:If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.Submission Guidelines:Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.Need Assistance:If you are a qualified individual with a disability and need a reasonable accommodations for any part of the application and hiring process, please visit the Office for Equal Opportunity Compliance website for general information about requesting accommodations, as well as information about requesting accommodations specifically for applicants. You also can also contact the Office for Equal Opportunity Compliance at [phone] or [e-mail] some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.EEO Statement:GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.Benefits:Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.