Digital Content Specialist-Social Media & Corporate Branding

Tennessee Grasslands; Gallatin (TN); On-site; USD 25,000 - 44,000; Part time

Job summary

Tennessee Grasslands is seeking a Digital Content Specialist to manage our social media, create compelling photography and video, and uphold the club's visual brand across digital platforms.

You will own content calendars, produce short-form videos, and collaborate with departments to capture events and promotions that drive engagement and recruiting visibility.

Qualifications

• Experience managing social media platforms professionally.
• Strong photography and short-form video production skills.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar.

Responsibilities

• Own day-to-day management of social media channels and calendar.
• Capture and produce photography and short-form video content.
• Write captions that reflect the brand voice and messaging.
• Track engagement, reach, and performance across platforms.
• Create promotional visuals for retail and events; support recruiting content.

Skills

Social media management

Photography

Video production

Brand storytelling

Organization

Communication

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Digital Content Specialist

Reports To: Marketing + Communications Manager

Status: Part-time (20 hours per week)

Position Overview

As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility.

Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic

marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.

Content Creation & Storytelling

• Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life
• Produce engaging short-form video content including reels, stories, highlights, and promotional clips
• Maintain consistent visual identity across all digital platforms
• Proactively identify storytelling opportunities that support marketing priorities
• Work with department leaders to prioritize coverage based on strategic marketing objectives

Event Coverage

Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.

Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.

Social Media Ownership

• Own day-to-day management of all social media platforms
• Maintain and manage the digital content calendar
• Ensure consistent posting cadence across platforms
• Write captions aligned with brand voice
• Monitor engagement and support community interaction
• Serve as a steward of the Club’s digital brand standards across platforms.

Performance & Analytics

• Track engagement, reach, follower growth, and overall content performance across platforms
• Provide monthly performance summaries highlighting key metrics, trends, and insights
• Evaluate content effectiveness in relation to marketing campaigns, event promotion, retail initiatives, and recruiting efforts
• Recommend strategic adjustments to content style, cadence, and platform focus based on performance data
• Identify high-performing content themes and replicate successful formats to drive continued engagement and revenue support

Retail & Merchandising Promotion

• Develop content highlighting pro shop merchandise, apparel, accessories, and seasonal arrivals
• Create promotional visuals and short-form videos that support revenue initiatives
• Collaborate with Pro Shop leadership on product launches and promotional timing

Recruiting & Employer Branding

• Capture and create content supporting recruiting initiatives
• Develop LinkedIn-focused content showcasing culture, team development, and career growth
• Highlight employee stories and behind-the-scenes operations

Marketing Support

• Support campaign execution across digital channels
• Provide content assets for email marketing, website updates, and digital advertising
• Serve as a collaborative right hand to the Marketing & Communications Manager in executing strategic initiatives

Schedule Expectations

• Flexible schedule required
• Availability to work evenings, weekends, and holidays as needed
• Hours may vary based on Club calendar and seasonal programming

Qualifications

• Experience managing social media platforms professionally
• Strong photography and short-form video production skills
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms
• Understanding of brand consistency and visual storytelling
• Strong organizational and project management skills
• Professional communication skills and collaborative mindset

Key Attributes

• Creative and proactive
• Detail-oriented
• Strategic thinker
• Adaptable and responsive
• Strong awareness of digital trends

Performance Expectations & KPIs

Success in this role will be measured by:

• Consistent posting cadence across priority platforms
• Growth in engagement, reach, and follower base
• Increased event visibility and post-event engagement metrics
• Content support tied to retail promotions and campaign performance
• Growth in recruiting visibility and LinkedIn engagement
• Timely delivery of content aligned with marketing calendar deadlines
• Monthly reporting with actionable recommendations