Digital Content Specialist-Social Media & Corporate Branding

Grasslands Club; Gallatin (TN); On-site; USD 28,000 - 39,000; Part time

Job summary

Grasslands Club is seeking a Digital Content Specialist to capture, create, and manage digital content that showcases the Club experience. You will ensure consistent brand representation across digital touchpoints and drive engagement, revenue support, and recruiting visibility.

You will own the day-to-day management of social media, maintain the content calendar, and produce engaging short-form videos and visuals. Schedule flexibility is required for real-time coverage of events and programs.

Qualifications

• Experience managing social media platforms professionally.
• Strong photography and short-form video production skills.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Understanding of brand consistency and visual storytelling.
• Strong organizational and project management skills.
• Professional communication skills and collaborative mindset.

Responsibilities

• Capture professional photography and video across club activities.
• Produce engaging short-form video content for reels, stories, and clips.
• Maintain consistent visual identity across digital platforms.
• Own day-to-day management of social media and content calendar.
• Provide on-site content for events and programs as needed.
• Track engagement and prepare monthly performance summaries.

Skills

Social media management

Photography

Short-form video

Brand storytelling

Organization

Communication

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Reports To: Marketing + Communications Manager

Status: Part-time (20 hours per week)

Position Overview

As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility.

Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic

marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.

Content Creation & Storytelling

• Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life
• Produce engaging short-form video content including reels, stories, highlights, and promotional clips
• Maintain consistent visual identity across all digital platforms
• Proactively identify storytelling opportunities that support marketing priorities
• Work with department leaders to prioritize coverage based on strategic marketing objectives

Event Coverage

Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.

Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.

Social Media Ownership

• Own day-to-day management of all social media platforms
• Maintain and manage the digital content calendar
• Write captions aligned with brand voice
• Monitor engagement and support community interaction
• Serve as a steward of the Club’s digital brand standards across platforms.

Performance & Analytics

• Track engagement, reach, follower growth, and overall content performance across platforms
• Provide monthly performance summaries highlighting key metrics, trends, and insights
• Evaluate content effectiveness in relation to marketing campaigns, event promotion, retail initiatives, and recruiting efforts
• Recommend strategic adjustments to content style, cadence, and platform focus based on performance data
• Identify high-performing content themes and replicate successful formats to drive continued engagement and revenue support
• Develop content highlighting pro shop merchandise, apparel, accessories, and seasonal arrivals
• Create promotional visuals and short-form videos that support revenue initiatives
• Collaborate with Pro Shop leadership on product launches and promotional timing
• Capture and create content supporting recruiting initiatives
• Develop LinkedIn-focused content showcasing culture, team development, and career growth
• Highlight employee stories and behind-the-scenes operations

Marketing Support

• Provide content assets for email marketing, website updates, and digital advertising
• Serve as a collaborative right hand to the Marketing & Communications Manager in executing strategic initiatives
• Availability to work evenings, weekends, and holidays as needed
• Hours may vary based on Club calendar and seasonal programming

Qualifications

• Experience managing social media platforms professionally
• Strong photography and short-form video production skills
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms
• Understanding of brand consistency and visual storytelling
• Strong organizational and project management skills
• Professional communication skills and collaborative mindset

Key Attributes

• Creative and proactive
• Detail-oriented
• Strategic thinker
• Adaptable and responsive
• Strong awareness of digital trends

Performance Expectations & KPIs

Success in this role will be measured by:

• Consistent posting cadence across priority platforms
• Growth in engagement, reach, and follower base
• Increased event visibility and post-event engagement metrics
• Content support tied to retail promotions and campaign performance
• Growth in recruiting visibility and LinkedIn engagement
• Timely delivery of content aligned with marketing calendar deadlines
• Monthly reporting with actionable recommendations