Digital Content Specialist

Archdiocese of Omaha; Omaha, Northern (NE, KY); Hybrid; USD 50,000 - 75,000; Full time

Job summary

Mercy High School in Omaha, NE, seeks a Digital Content Specialist to lead the school’s digital footprint. This hybrid role turns marketing and admissions priorities into engaging content for students, families, alumnae, and donors.

The ideal candidate blends storytelling with analytics, executes multi‑channel campaigns, and maintains brand voice across all screens while collaborating with Admissions, Advancement, and faculty.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Hands-on experience managing organizational social platforms and CMS (e.g., WordPress).
• Experience with email marketing tools and segmentation strategies.

Responsibilities

• Lead social media planning and execution across platforms to drive brand awareness and engagement.
• Capture authentic photos and short-form video; design graphics using Canva and brand templates.
• Maintain publishing cadence, manage day-to-day engagement, and support internal sub‑account managers.
• Track trends and metrics; use insights to refine strategy and optimize content.
• Design, write, and send multi-channel email campaigns and newsletters; manage lists and segmentation.
• Oversee website updates and content management to keep information current and engaging.
• Maintain an editorial calendar coordinating social, email, admissions events, and campaigns.

Skills

Social media management

Content strategy

Email marketing

Brand stewardship

Analytics

Storytelling

Copywriting

Project management

Team collaboration

Education

Bachelor's degree in Digital Media, Marketing, Communications, Journalism, Graphic Design

Tools

WordPress

Finalsite

Mailchimp

Constant Contact

CRM email software

Job description

Location

Name of Facility: Mercy High School
Address
1501 South 48 Street
Omaha, Nebraska
68106

Submitted By

Name: Mary Gibb
Email: [e-mail]

Description

Department: Advancement
Reports to: VP of Advancement

Principal Duties and Responsibilities

The Digital Content Specialist leads and executes Mercy High School's digital footprint across social media, email marketing, and web platforms. This hybrid strategic and hands‑on role turns Mercy's marketing, admissions, advancement, and institutional priorities into compelling content that engages prospective students and families, current families, alumnae, donors, and the broader community. Working within established brand and marketing strategy, the Specialist is responsible for moving a high volume of communications from creative concept to publication. This role requires strong storytelling abilities, sharp visual standards, analytical insight, and the ability to balance everyday in‑house asset creation with strategic campaign planning.

Primary Responsibilities include: Social Media Management & Content Strategy; Email Marketing & Communications; Website Management & Digital Experience; Brand Stewardship, Coordination & Asset Management.

Requirements

Knowledge, Skills, and Abilities

• Lead social media planning and execution across platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.) to drive brand awareness, audience growth, and community engagement.
• Capture authentic photos and short‑form video at school events; design everyday graphics using Canva and brand templates.
• Maintain a consistent publishing cadence, manage day‑to‑day community engagement, and serve as a resource for internal sub-account managers.
• Track platform trends, monitor performance metrics, and use data‑driven insights to refine strategy and optimize future content.
• Design, write, proof, and send multi‑channel email campaigns, newsletters, and automated workflows supporting Admissions & Recruitment, Advancement, and general school communications.
• Manage email lists, segmentation, sender details, and links to ensure high delivery standards and targeted messaging.
• Analyze email metrics to continuously improve engagement and messaging effectiveness.
• Oversee regular updates, event listings, news, and ongoing content management on the Mercy High School website to ensure information is current, accurate, and engaging.
• Identify web content gaps, optimize landing pages, and improve overall user experience for key audiences across academic, athletic, and advancement pages.
• Monitor web traffic and user behavior to evaluate content performance and navigation flow.
• Serve as a brand steward, ensuring all digital channels strictly follow Mercy's brand voice, visual identity, digital media policies, and AP Style guidelines.
• Maintain a master editorial calendar coordinating social media, email, admissions events, fundraising initiative, and school milestones.
• Organize and maintain the digital asset library. Create polished in‑house content coordinating with outside creative partners for specialized projects.
• Work closely with Admissions, Advancement, faculty, staff, and students to gather stories, photos, and project inputs for upcoming campaigns.

Education and Experience

• Bachelor's degree in Digital Media, Marketing, Communications, Journalism, Graphic Design, or a related field, OR equivalent demonstrated professional experience/portfolio (3+ years preferred).
• Hands‑on experience managing organizational social platforms, social analytics tools, and Content Management Systems (CMS, e.g., WordPress, Finalsite).
• Direct experience with email marketing tools (Mailchimp, Constant Contact, or CRM email software) and segmentation strategies.
• Experience creating everyday assets in Canva or Adobe Creative Suite, along with basic photo/video capture and editing skills (mobile creation or DSLR/CapCut/Final Cut Pro).
• Strong copywriting, editing, and proofreading skills with an understanding of brand voice and AP Style.
• Exceptional organizational skills with the ability to manage competing deadlines and a high volume of recurring deliverables.
• Passion for Mercy High School's mission and values, with the ability to collaborate effectively with diverse community groups.