Digital Content Specialist

H2M architects + engineers; Melville (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with up to 6% employer match

Student loan repayment and tuitionasss

PTO and holidays; flextime

Professional development programs

Employee Resource Groups

Job summary

H2M architects + engineers is seeking a Digital Content Specialist to lead our social media presence and digital content across the website and platforms. You will be the go-to for social and digital, developing campaigns, managing content, and coordinating website updates in collaboration with the Communications Specialists, Multimedia team, SEO consultant, and Director of Marketing.

The role sits within the Marketing & Proposals team, crafting strategic, high-quality content to support

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field.
• 5 to 7 years of experience in social media management, digital content, or a related role.
• Experience managing social media across multiple channels; campaigns from concept to execution preferred.
• Experience with social media management tools (Hootsuite preferred) and analytics reporting.
• Strong writing, editing, and ability to translate technical info into engaging content.
• Familiarity with SEO and web analytics; WordPress or similar CMS preferred.

Responsibilities

• Develop and execute digital content and social media strategies aligned with marketing goals.
• Research market trends and opportunities to improve website engagement and social performance.
• Manage H2M’s social media presence across platforms, including content planning and campaigns.
• Collaborate with Communications Specialists and Multimedia team to source and publish content.
• Create, edit, publish, and optimize digital content including posts, pages, case studies, and assets.
• Translate technical information into clear content for business development and clients.
• Oversee website content management, updates, QA, and audits.

Skills

Social media management

Digital content creation

Copywriting

SEO fundamentals

WordPress

Google Analytics

Hootsuite

Team collaboration

Project management

Education

Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field

Tools

Hootsuite

Google Analytics

WordPress

Job description

A Digital Content Specialist at H2M architects + engineers leads our social media presence and digital content across our website and platforms, is the point person for all things social and digital, developing campaigns, managing content, coordinating website updates, and ensuring our online presence is fresh, engaging, and aligned with our brand, working closely with our Communications Specialists, Multimedia team, SEO consultant, and Director of Marketing to keep our digital footprint dynamic and purposeful.

H2M’s Marketing & Proposals team crafts strategic, high-quality content that supports business development and strengthens the firm’s brand across all markets. We collaborate with technical staff to develop clear, persuasive proposals and marketing materials that showcase the value of our work and elevate H2M’s presence in the industry.

Key Responsibilities

• Develop and execute digital content and social media strategies aligned with marketing goals, business priorities, industry trends, and best practices to strengthen brand visibility and engagement.
• Research market trends, competitor activity, and emerging digital opportunities, recommending creative approaches to improve website engagement, digital storytelling, and social media performance.
• Social Media Management & Engagement
• Manage H2M's social media presence, including content planning, campaign development, audience engagement, trend monitoring, and performance optimization across all platforms.
• Collaborate with Communications Specialists and the Multimedia team to source, develop, and publish content, including coverage of firm events, project milestones, and company initiatives.
• Content Creation & Copywriting
• Create, edit, publish, and optimize compelling digital content, including social media posts, website pages, project case studies, service descriptions, and multimedia assets.
• Translate technical information into clear, engaging content that supports business development efforts and resonates with clients, partners, agencies, and prospective clients.
• Website Content Management & Governance
• Serve as the primary coordinator for website content management, overseeing content updates, implementation, quality assurance, and ongoing content audits across the firm's website.
• Partner with internal stakeholders and the Multimedia team to ensure website content is accurate, current, user-focused, and aligned with brand standards.
• Digital Performance & Optimization
• Partner with internal stakeholders and external consultants to ensure digital content follows SEO best practices, supports search visibility, and enhances the user experience.
• Monitor and analyze website, social media, and content performance metrics, providing insights and recommendations to improve digital marketing effectiveness and engagement.

Education & Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field.
• 5 to 7 years of experience in social media management, digital content, or a related role. Experience in professional services, A/E/C industry, or B2B environment is preferred.
• Proven experience managing social media platforms professionally across multiple channels. Experience developing social media campaigns from concept to execution is preferred.
• Experience with social media management tools (Hootsuite experience strongly preferred). Knowledge of social media analytics and performance reporting is preferred.
• Strong writing and editing skills with the ability to adapt content for different platforms and audiences, and translate technical or complex information into clear, accessible, and engaging content.
• Solid understanding of SEO principles and how to incorporate keywords naturally into digital content, and experience with web analytics tools such as Google Analytics. Familiarity with WordPress or similar content management systems is preferred.
• Highly organized with strong project management skills and ability to manage multiple priorities simultaneously.
• Collaborative team player who works well across departments and with diverse stakeholders and is a self-starter who takes initiative and brings ideas forward with meticulous attention to detail and commitment to accuracy and quality.
• The salary range is between $75,000to $85,000 annually.
• Comprehensive medical, dental, and vision healthcare coverage.
• 401(k) with up to 6% employer match and Profit-Sharing Bonus Program.
• Student loan repayment and tuition assistance to support professional accreditation and continuing education.
• Paid Time Off (PTO) and Holidays, and flextime to Balance Work and Life.
• Access to professional development programs including mentoring, training, and early-career support.
• Active Employee Resource Groups including: Diversity & Inclusion, Sustainability, Women’s Initiative, and Young Professionals.
• Check out our full benefits page here.

pushing boundaries. redefining design.

The employment offer may deviate from the published range based on a variety of factors, including but not limited to, experience, specialty, knowledge, education, geography and/or related certifications – not related to any applicant’s characteristics protected by local, state or federal law. Note: The salary or hourly rate indicated does not include other forms of compensation or benefits.