Digital Content Specialist

Jobtailor; Houston (TX); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Jobtailor is seeking a growth-focused content marketer to create and optimize social content and landing pages across major platforms. You will collaborate with marketing, design, and editorial teams to drive engagement and lead generation.

The role emphasizes content strategy, SEO best practices, data-driven optimization, and reporting. A 1–3 year track record in digital marketing and a relevant degree are preferred.

Qualifications

• 1–3 years of experience in content marketing, social media, digital marketing, or a related field.
• Experience creating content for social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Familiarity with social media SEO and content optimization best practices.
• Experience building or updating landing pages within CMS platforms such as WordPress, HubSpot, Wix, or similar systems.
• Familiarity with reporting platforms such as Looker Studio, Agency Analytics, or native social platform insights.
• Strong writing, editing, and communication skills.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.

Responsibilities

• Create, edit, and optimize social content, landing pages, and other digital assets that drive audience engagement, brand awareness, and lead generation.
• Support social content strategy through content planning, trend research, and platform-specific recommendations across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Build and manage landing pages designed to support marketing campaigns, lead generation efforts, and conversion-focused initiatives.
• Assist with social search research, competitive analysis, and content audits to identify opportunities for improved discoverability, engagement, and content performance.
• Collaborate with sales, marketing, design, and editorial teams to develop compelling, audience-focused content experiences across digital channels.
• Monitor social content, landing page, and campaign performance using reporting tools and platform insights.
• Build, maintain, and update client-facing reports and dashboards within Looker Studio, Agency Analytics, or similar reporting platforms.
• Analyze content performance data and provide insights and recommendations to improve engagement, reach, and overall content effectiveness.
• Optimize content for social search and discoverability by leveraging platform-specific SEO best practices, keyword-informed copy, hashtags, metadata, and content formatting.
• Stay current on social media trends, platform updates, social SEO best practices, content marketing strategies, and emerging digital opportunities.

Skills

Content Marketing

Social Media Management

SEO Best Practices

Landing Page Development

Data Analysis

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

WordPress

HubSpot

Wix

Looker Studio

Agency Analytics

Job description

• Create, edit, and optimize social content, landing pages, and other digital assets that drive audience engagement, brand awareness, and lead generation.
• Support social content strategy through content planning, trend research, and platform-specific recommendations across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Build and manage landing pages designed to support marketing campaigns, lead generation efforts, and conversion-focused initiatives.
• Assist with social search research, competitive analysis, and content audits to identify opportunities for improved discoverability, engagement, and content performance.
• Collaborate with sales, marketing, design, and editorial teams to develop compelling, audience-focused content experiences across digital channels.
• Monitor social content, landing page, and campaign performance using reporting tools and platform insights.
• Build, maintain, and update client-facing reports and dashboards within Looker Studio, Agency Analytics, or similar reporting platforms.
• Analyze content performance data and provide insights and recommendations to improve engagement, reach, and overall content effectiveness.
• Optimize content for social search and discoverability by leveraging platform-specific SEO best practices, keyword-informed copy, hashtags, metadata, and content formatting.
• Stay current on social media trends, platform updates, social SEO best practices, content marketing strategies, and emerging digital opportunities.

Requirements

• 1–3 years of experience in content marketing, social media, digital marketing, or a related field.
• Experience creating content for social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Familiarity with social media SEO and content optimization best practices.
• Experience building or updating landing pages within CMS platforms such as WordPress, HubSpot, Wix, or similar systems.
• Familiarity with reporting platforms such as Looker Studio, Agency Analytics, or native social platform insights.
• Strong writing, editing, and communication skills.
• Ability to analyze content performance and make optimization recommendations.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.

Core Competencies

Demonstrates expertise in content marketing and social media management, with a strong focus on creating and optimizing digital assets for audience engagement and lead generation. Proficient in analyzing content performance and implementing SEO best practices to enhance discoverability across various platforms.

Highest-signal resume keywords

• Content Marketing
• Social Media Management
• SEO Best Practices
• Landing Page Development
• Data Analysis

ATS Optimization Keywords

Hard Skills

• Content Creation
• Social Media Optimization
• Digital Marketing
• Content Performance Analysis
• Keyword Research

Soft Skills

• Strong Writing Skills
• Editing Skills
• Communication Skills

Industry Keywords

• Social Content Strategy
• Audience Engagement
• Brand Awareness
• Lead Generation
• Content Audits

Tools & Technologies

• Looker Studio
• Agency Analytics
• WordPress
• HubSpot
• Wix