Digital Content & Social Media Strategist

Bismarck Motor Company; Bismarck (ND); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Allstate benefits & 4% retirement

Paid sick and vacation leave

State-of-the-art facilities and tech

Employee car wash at an unbelievable価格

Free coffee, tea, soda & water

Surprise goodies, food, company BBQs &

parties you won’t want to miss

Job summary

Bismarck Motor Company in Bismarck, ND is seeking a Digital Content & Marketing Specialist to join our marketing team. This hands-on role focuses on content creation, social media management, short-form video and website content, helping tell our story and showcase our people and community.

You will craft photos/videos, write captions, plan posts, monitor trends and support monthly campaigns across channels while ensuring our brand voice stays consistent and engaging for guests and team members.

Qualifications

• Social-media savvy and comfortable with Facebook, Instagram, TikTok and YouTube.
• Creative and naturally interested in content creation, storytelling and social media trends.
• Comfortable shooting and editing short-form video content.
• Able to see content opportunities in everyday moments — not just planned campaigns.
• A strong writer who can create engaging social captions and clear website copy.
• Highly organized with excellent attention to detail and time-management skills.
• Able to manage multiple projects, recurring responsibilities and time-sensitive deadlines.

Responsibilities

• Create content: Capture and create engaging photos, videos, graphics, Reels, TikToks, Stories and other digital content that showcases our people, culture, guest experience, community involvement, vehicles, services and what makes Bismarck Motor Company different.
• Manage social media: Help manage Bismarck Motor Company’s presence across Facebook, Instagram, TikTok, YouTube and other social platforms.
• Plan & publish: Develop content ideas, write captions, schedule posts and keep fresh, relevant content consistently flowing across our brands.
• Tell our story: Find creative ways to communicate who we are, what we do and why — not just what we're selling.
• Stay on top of trends: Identify social media trends, sounds, formats and content opportunities that make sense for our brand and audience.
• Manage website content: Keep website promotions, specials, banners, photos, employee information and other content accurate, relevant and up to date.
• Keep monthly marketing moving: Help execute changing monthly campaigns, offers, priorities and messaging across digital channels.
• Engage with our audience: Monitor social media comments, messages, reviews and engagement and respond or route communication appropriately.
• Support events & community involvement: Help promote dealership and community events and capture content before, during and after events.
• Protect the brand: Maintain a consistent brand voice, messaging and visual style across digital platforms.
• Support marketing projects: Work closely with the Marketing Director on campaigns, graphics, internal communications, employee recognition and other marketing initiatives.

Skills

Social-media savvy

Content creation

Storytelling

Video editing

Strong writing

Organized / time management

Job description

Bismarck Motor Company in Bismarck, ND is seeking a Digital Content & Marketing Specialist to join our marketing team. This hands-on role focuses on content creation, social media management, short-form video and website content, helping tell our story and showcase our people and community.

You will craft photos/videos, write captions, plan posts, monitor trends and support monthly campaigns across channels while ensuring our brand voice stays consistent and engaging for guests and team members.