Digital Content Producer: Fast-Paced News & Engagement

Nexstar Media Group Inc.; Harlingen (TX); On-site; USD 45,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer for Valley Central in Harlingen, TX. The role focuses on strong writing, data-informed story decisions, and cross-platform storytelling across web, social, video, and ValleyCentral+.

The ideal candidate will produce timely, engaging content with solid news judgment, collaborate with local and regional teams, and adapt to fast-paced newsroom priorities while maintaining journalistic integrity.

Qualifications

• Minimum two years creating content for digital platforms.
• Strong knowledge of AP style and journalistic standards.
• Understanding of SEO and audience engagement on digital platforms.
• Familiarity with social media roles in reporting and traffic generation.
• Ability to conduct quick, reliable interviews with local sources.

Responsibilities

• Write, edit, and publish accurate, engaging digital content in AP style.
• Report news quickly and verify information with sources.
• Create compelling headlines and optimize for search and social media.
• Analyze audience trends to inform content strategy and topics.
• Collaborate with newsroom staff and regional teams on story angles.
• Produce photos/videos to enhance storytelling across platforms.
• Upload, edit, and annotate video content for ValleyCentral+.

Skills

News writing

AP style

SEO knowledge

Social media analytics

Interviewing sources

Bilingual English/Spanish (pref)

Video storytelling

Photography

Adaptability

Tools

Adobe Photoshop

Adobe Express

Video editing tools

Job description

Nexstar Media Group, Inc. is seeking a Digital Content Producer for Valley Central in Harlingen, TX. The role focuses on strong writing, data-informed story decisions, and cross-platform storytelling across web, social, video, and ValleyCentral+.

The ideal candidate will produce timely, engaging content with solid news judgment, collaborate with local and regional teams, and adapt to fast-paced newsroom priorities while maintaining journalistic integrity.