Digital Content Producer

Sinclair Broadcast Group; Tulsa (OK); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Sinclair Broadcast Group's Tulsa station seeks a Digital Content Producer to plan, create, produce, and publish engaging content across multiple platforms. This role blends storytelling with digital strategy to strengthen the brand and grow audiences in a fast-paced newsroom environment.

The ideal candidate writes clearly in AP style, manages social media distribution, and collaborates with on-air teams. You will handle deadlines, edit video, and respond quickly to breaking news, including

Qualifications

• Written in AP style and journalistic ethics are required.
• Ability to communicate effectively under pressure and meet tight deadlines.
• Proficient with social platforms (Facebook, X/Twitter, Instagram, YouTube, etc.).
• Bachelor's degree in journalism or related field preferred.

Responsibilities

• Plan, create, produce, and publish digital content across platforms.
• Execute daily digital news strategies and goals in a fast-paced environment.
• Lead cross-team collaboration between on-air and digital.
• Monitor breaking news and respond quickly across platforms.

Skills

News writing

Storytelling

Leadership

Communication

Social media

AP Style

Breaking news response

Education

Bachelor's in Journalism

Tools

Avid

iNews

Job description

Our Tulsa station is looking for a Digital Content Producer to help the stations in planning, creating, producing, and publishing engaging digital content across multiple platforms. This role combines creativity, storytelling, technical production skills, and digital strategy to deliver high-quality content that strengthens brand awareness, engages target audiences, and supports organizational goals.

The ideal candidate is a creative, detail-oriented storyteller who understands digital trends, audience behavior, and platform best practices.

Responsibilities and Requirements:

• Must have their pulse on the 24/7 news environment
• Solid news judgment
• Be a compelling and accurate writer
• Must be able to work in a fast-paced and deadline-driven environment
• Must have strong leadership and communication skills
• Ability to execute news strategies and goals in daily digital production
• Flexibility and on-the-spot problems solving abilities are a must
• Must be extremely proficient with the use of multiple video-sharing and social media platforms including YouTube, Facebook, Twitter, Instagram, and TikTok
• Creative in cross-promotions between on-air and online
• Must be proficient in AP Style
• Proficiency with non-linear editing (i.e. Avid) and newsroom systems, such as iNews is a plus
• Listen to scanners and react to breaking news, make beat checks, monitor web sites and social media, react to developing news
• Listen for and respond to breaking news
• Willing to work weekends, overnights, and holidays

Required skills and qualifications include, but are not limited to:

• Commitment to journalistic standards of ethics and accuracy
• Ability to communicate effectively
• Basic computer knowledge/word processing skills
• General knowledge and interest in local, national, and world news
• Ability to work well under pressure and meet deadlines
• Proficiency with Facebook, Instagram, Twitter, and emerging social media
• A Bachelor’s degree with a major in journalism is also preferred.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.