Digital Content Producer

NAB Leadership Foundation; Panama City (FL); On-site; USD 42,000 - 68,000; Full time

Job summary

NAB Leadership Foundation is seeking a Digital Content Producer to lead the shift from traditional broadcast to multi-platform newsrooms. You will train teams in methods, processes and content creation beyond on-air production.

Based in Florida, you’ll develop social media strategies, edit for web and on-air, and produce digital campaigns while upholding journalistic integrity and high production quality.

Qualifications

• Requires degree in journalism and newsroom experience with live web samples.
• Proficiency in AP style, Photoshop and web editing tools preferred.
• HTML/CSS basics and related tech skills are pluses.

Responsibilities

• Develops and leads station content strategy.
• Shoots and edits content for on-air and digital platforms.
• Gathers information through research and interviews to ensure accuracy.
• Pitches local and trending stories during meetings.
• Builds digital campaigns and writes web stories.
• Ensures content meets journalistic standards and brand guidelines.
• Produces reports for multiple platforms.

Skills

AP style

Adobe Photoshop

Dreamweaver

HTML basics

CSS knowledge

Social media proficiency

Education

Bachelor's degree in journalism

Tools

Adobe Photoshop

Dreamweaver

HTML

Job description

The Digital Content Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

You'll be living and working in one of the most beautiful places in the country. People pay thousands of dollars a week to vacation here in Panama City, Florida. The people who live here are friendly, welcoming and hospitable.

EEO Statement

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback