Digital Content Producer

Nexstar Media Group, Inc.; Panama City (FL); On-site; USD 40,000 - 65,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Digital Content Producer to lead the shift from broadcast-focused to multi-platform newsroom operations in Panama City, Florida.

The role includes training teams in new methods and creating original content beyond traditional on-air segments. Responsibilities span editing, social media engagement, and producing digital content across platforms while ensuring editorial integrity and branding consistency.

Qualifications

• Requires degree in journalism and newsroom experience or equivalent
• Proficient in AP style and editing
• Experience with web and social media platforms preferred

Responsibilities

• Lead strategy for station content across platforms
• Edit and review copy for grammar and style
• Shoot and edit content for on-air and digital
• Develop and manage digital campaigns and branding
• Write stories for web and digital platforms
• Research background information for accurate reporting
• Pitch on-brand local and trending stories during meetings
• Produce reports for all platforms
• Maintain journalistic integrity and production quality

Skills

AP style

Social media savvy

Education

Bachelor's degree in journalism

Tools

Adobe Photoshop

Dreamweaver

Basic HTML

CSS

Flash

Job description

The Digital Content Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

You’ll be living and working in one of the most beautiful places in the country. People pay thousands of dollars a week to vacation here in Panama City, Florida. The people who live here are friendly, welcoming and hospitable.

EEO Statement

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Responsibilities

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during morning meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Shoots and edits content for on-air and digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
• CSS, Flash and other relevant technology skills is a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback