Digital Content Producer

Universal Orlando Resort; Orlando (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Universal Orlando Resort is seeking a Digital Content Producer to develop and publish content across websites, apps, and emails. You will manage daily updates in CMS systems and coordinate with marketing, creative, and technology teams to ensure consistent digital standards.

Responsibilities include SEO tagging, proofreading, and testing content across platforms, while exploring new content opportunities and maintaining high editorial quality in a fast-paced environment.

Qualifications

• Excellent writing and editing skills across digital platforms.
• Extensive experience with content management systems.
• Ability to work with cross-functional teams of marketers, copywriters, web designers, legal, operations, and technology.
• Proficiency in HTML, CSS, and JavaScript.
• 3+ years of work experience or an equivalent combination of education and experience.

Responsibilities

• Publish content for websites, other digital platforms, and emails using CMS; maintain accurate information. Ensure SEO and web analytics tagging is implemented appropriately.
• Proofread and edit digital content to ensure accuracy. Unpublish outdated and/or incorrect content.
• Collaborate with Marketing, UXUI, and Creative teams to ensure content is built in alignment with the capabilities of the current digital design system. Test concepts and provide feedback.
• Identify new content opportunities to maximize content deployment and maintenance processes.
• Stay abreast of digital content publishing advances and apply best practices; participate in training and learning activities.

Skills

SEO & analytics

CMS proficiency

Editing & proofreading

Cross-functional teamwork

HTML/CSS/JS

Content strategy

Organizational skills

Education

Bachelor’s degree in digital production/marketing comms/web design

Tools

CMS platforms

SEO tools

Google Analytics

Job description

JOB SUMMARY

The Digital Content Producer is responsible for developing and publishing content for the organization’s multiple websites, digital platforms (B2C, B2B and International websites, apps, mobile web, sales mat) and emails. In partnership with marketing, creative, and technology stakeholders, this role will manage daily content updates through the content management systems. Producers will work closely with the technical team to maintain digital standards and security protocols with regard to publishing and new development.

MAJOR RESPONSIBILITIES

• Publish content for websites, other digital platforms, and emails using the content management systems; maintain accurate information at all times. Ensure SEO and web analytics tagging is implemented appropriately.
• Proofread and edit digital content to ensure accuracy. Unpublish outdated and/or incorrect content.
• Collaborate with Marketing, UXUI, and Creative teams to ensure content is built in alignment with the capabilities of the current digital design system. Testing out concepts when needed and providing timely feedback on feasibility and/or technical needs to make the content work as desired.
• Identify new content opportunities to maximize the content deployment and maintenance processes.
• Liaison with technical team to ensure publishing and security standards are adhered to; follow system protocols. Support technology deployments that require publishing of content (publishing and testing the content).
• Stay abreast of technological advances in digital content publishing and seek to apply best practices. Participate in the training and continued learning team, including associates and interns.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.
• Excellent writing and editing skills across digital platforms
• Extensive experience in working with content management systems
• Ability to work with cross-functional teams of marketers, copywriters, web designers, legal, operations, and technology
• Demonstrated ability to work quickly, coordinate multiple work streams and prioritize under deadlines among competing priorities
• Editorial and operational skills with a deep understanding of the role content plays in supporting marketing and commerce
• Proficiency in HTML, CSS, and JavaScript
• Excellent understanding of web design methods and best practices
• Self-directed with excellent organizational skills

EDUCATION

• Bachelor’s degree in field related to digital production, marketing communications, journalism and web design is required.

EXPERIENCE

• 3+ years’ work experience or equivalent combination of education and experience.

ADDITIONAL INFORMATION

The Digital Content Producer is responsible for working with internal cross-channel departments to facilitate web and mobile content publication. The volume and variation of work requires flexibility and management of a sizeable amount of requests both daily and on special occasions. This position is responsible for working within several Content Management Systems and other programs used to manage requests. Providing these services in an effective and efficient manner will ensure optimal maintenance of existing digital properties as well as other new web sites and mobile applications.

Your talent, skills and experience will be rewarded with a competitive compensation package.

• Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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