Digital Content Producer

Nexstar Media Group, Inc.; Alexandria (VA); On-site; USD 52,000 - 72,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer to deliver breaking news and data-driven stories. You will write and package 3–5 stories daily for multiple websites, optimize for SEO, and promote content across social channels.

You’ll verify facts, adhere to AP style, and collaborate with editors and reporters to ensure high-quality, engaging coverage.

Qualifications

• Two years of experience in digital or print newsroom.
• Bachelor's degree in Communication, Marketing or Journalism; experience may substitute.

Responsibilities

• Report breaking news first; monitor analytics, RSS feeds, and social media.
• Write daily stories (3–5+) optimized for pages per session and SEO.
• Post and promote stories from third-party feed partners.
• Arrange interviews and verify facts with AP style and formatting.
• Review copy for grammar and accuracy; ensure journalistic integrity.
• Lead story emphasis, length, and format; coordinate material.

Skills

AP Style

SEO basics

Headline writing

Social media posts

Google Analytics

Chartbeat

WordPress

CMS updates

Journalistic integrity

Viewer engagement

Editorial coordination

Time management

Education

Bachelor's degree in Communication, Marketing, Journalism

Equivalent newsroom experience

Tools

None

Job description

The Digital Content Producer will use data to make decisions about audience interest trends. The DCP will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites. While the producer will largely work from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.

• Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts,all regional mediafor interesting and/or trending stories
• Writedaily\"flip\"stories (avg. 3-5 stories+/day)that are packaged in a way that grows pages per session and time on pagewhile utilizingSEO best practicesto grow website search traffic
• Constantly monitor competition to ensure no \"flip\" stories across the DMA are missed
• Post, package, and promote stories from third-party feed partners(Nexstar, AP, NBC, etc.)
• Arranges interviews with people who can provide information about stories
• Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial AP style and formatting guidelines
• Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
• Determines a story’s emphasis, length and format, and organizes material accordingly
• Researches and analyzes background information related to news stories to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Receives assignments and evaluates leads and tips to develop story ideas
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Ensures that all content meets company standards for journalistic integrity and production quality
• Interacts with viewers/users on social media sites
• Performs special projects and other duties as assigned

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:

• Proficiency inAP Stylewritingand SEO best practices
• Clever headline writer that gets readers to click
• Works with urgency, minimum 60words-per-minute typing speed
• Abilitytogenerate highengagementsocial mediapostswithlink click-throughs
• Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress
• Excels infast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage
• Excellent communication skills, both oral and written with the ability to ad lib when required
• Comfortable with cold calling to develop stories
• Highly detail-orientedwithexcellentjudgment
• Ability to multi-task;flexible with schedule in times of breaking news, severe weather, etc.
• High digital aptitude in respect to latest CMS and social media updates and trends
• Takesinitiative toseekout and understand new digitalnewsapplicationsand resources
• Possessesjournalistic integrity and understanding of viewer needs and expectations
• Can communicate, coordinate, and collaborate with other members of the office
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

EDUCATION/EXPERIENCE :Two yearsofexperiencein digital or print newsroom.Achieved a Bachelor's Degreein Communication, Marketing, Journalism. Equivalent experience may substitute.

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS : High stress,high energyenvironment with deadline pressures. Some travel may be required onrare occasions.

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