Digital Content & Merchandising Specialist (Remote)

eTailDirect, LLC; Columbus (OH); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Free virtual health care

Hybrid and remote work opportunities

Professional development

30% off at DSW and DSW.com

Job summary

Designer Brands is hiring a Digital Specialist (Content & Category) to shape engaging digital experiences across our brands. This role sits at the intersection of content, merchandising, personalization, and digital strategy, partnering across teams to plan and execute storytelling and product discovery.

You will drive on-site content initiatives, develop content strategies with Category Leads, and help personalize customer journeys to boost engagement and conversion in a fast-paced,

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field.
• 3-5 years of experience in e-commerce or digital merchandising, with leadership experience.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CMS tools and Adobe is preferred.
• Knowledge of SEO principles is preferred.

Responsibilities

• Execute on-site content experience initiatives and manage content briefing, development, and production.
• Develop content strategies in partnership with Category Leads and Content Production teams.
• Drive personalization and customer segmentation to boost engagement and conversion.
• Support merchandising tactics aligned with category, brand, and business objectives.
• Collaborate on site strategies with banners and on-site merchandising.

Skills

Leadership

Content strategy

Digital merchandising

Analytical skills

Communication

Education

Bachelor’s degree in marketing, Business Administration, or related field

Tools

MS Office Suite

CMS tools

Adobe

Job description

Designer Brands is hiring a Digital Specialist (Content & Category) to shape engaging digital experiences across our brands. This role sits at the intersection of content, merchandising, personalization, and digital strategy, partnering across teams to plan and execute storytelling and product discovery.

You will drive on-site content initiatives, develop content strategies with Category Leads, and help personalize customer journeys to boost engagement and conversion in a fast-paced,