Digital Specialist, Content & Category

eTailDirect, LLC; Columbus (OH); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Free virtual health care

Hybrid and remote work opportunities

Professional development

30% off at DSW and DSW.com

Job summary

Designer Brands is hiring a Digital Specialist (Content & Category) to shape engaging digital experiences across our brands. This role sits at the intersection of content, merchandising, personalization, and digital strategy, partnering across teams to plan and execute storytelling and product discovery.

You will drive on-site content initiatives, develop content strategies with Category Leads, and help personalize customer journeys to boost engagement and conversion in a fast-paced,

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field.
• 3-5 years of experience in e-commerce or digital merchandising, with leadership experience.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CMS tools and Adobe is preferred.
• Knowledge of SEO principles is preferred.

Responsibilities

• Execute on-site content experience initiatives and manage content briefing, development, and production.
• Develop content strategies in partnership with Category Leads and Content Production teams.
• Drive personalization and customer segmentation to boost engagement and conversion.
• Support merchandising tactics aligned with category, brand, and business objectives.
• Collaborate on site strategies with banners and on-site merchandising.

Skills

Leadership

Content strategy

Digital merchandising

Analytical skills

Communication

Education

Bachelor’s degree in marketing, Business Administration, or related field

Tools

MS Office Suite

CMS tools

Adobe

Job description

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

Digital Specialist, Content & Category

Location: Remote

Department:

Digital

Reports To:

Supervisor, Category Management

The Opportunity

At Designer Brands, we're creating digital shopping experiences that inspire customers and make it easy for them to discover the products they love. As a Digital Specialist (Content & Category), you'll play an important role in bringing those experiences to life.

This position sits at the intersection of content, merchandising, personalization, and digital strategy. You'll partner across teams to plan and execute engaging content experiences, helping customers connect with our brands through thoughtful storytelling, relevant product discovery, and seamless online experiences.

If you're passionate about e-commerce, enjoy turning insights into action, and thrive in a collaborative environment where your ideas can make an impact, this role offers the opportunity to help shape how customers experience our digital channels every day.

What You'll Be Doing

• Execute on-site content experience initiatives by establishing organizational processes and managing content briefing, development, and production.
• Develop and implement content strategies through curated storytelling in partnership with Category Leads, Specialists, and the Content Production team.
• Drive personalization and customer segmentation strategies in collaboration with Category Leads and Specialists to enhance customer engagement and conversion.
• Partner with Category Leads and Specialists to execute merchandising tactics that support category, brand, and business objectives.
• Support site strategies with additional banners including on-site merchandising and content production.

What You'll Need

Education

• Bachelor’s degree in marketing, Business Administration, or a related field.

Experience

• 3-5 years of experience in e-commerce, digital merchandising, or a related field, with demonstrated leadership or mentorship experience.
• In-depth knowledge of digital merchandising strategies.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Preferred: Experience with advanced e-commerce platforms, CMS tools, and Adobe.
• Preferred:In-depth knowledge of SEO principles.

Success in This Role

• Strong leadership skills with the ability to influence and collaborate across teams.
• Proficiency in e-commerce merchandising platforms which include browse and search, PIM tools, CMS tools, and SEO optimization.
• Advanced analytical skills with the ability to interpret complex data and translate insights into strategic actions.
• Excellent written and verbal communication skills.
• Demonstrates initiative and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional organizational skills with keen attention to detail.
• Proven ability to develop and implement standards, processes, and best practices.

Perks and Benefits You’ll Enjoy!

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi .
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW.com , plus discounts across our family of brands.

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