Marketing Manager

Dahl-Automotive; La Crosse (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

401k with 3% company contribution

Life insurance

Job summary

Dahl Automotive is seeking a Marketing Manager to lead the group’s marketing strategy and brand image across 16 Wisconsin and Minnesota locations. The role focuses on social media content, lead generation, and ROI, while maintaining consistent brand experiences per dealer and OEM standards.

You will drive campaigns, manage a content calendar, and optimize website and third-party listings to maximize engagement and revenue across the dealer group.

Qualifications

• 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred.
• Experience hiring, managing, and developing creative or content teams.
• Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms.
• Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.

Responsibilities

• Lead Dahl Automotive’s overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.
• Develop social media strategy and determine execution approach; establish content quality and turnaround times.
• Hire, coach, and manage marketing team members as needed.
• Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn with diverse content.
• Establish a repeatable content production workflow and enforce brand standards and OEM compliance.

Skills

Marketing leadership

Social media strategy

Content team management

Digital marketing analytics

Multi-location management

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Autotrader

Cars.com

CarGurus

Facebook Marketplace

Job description

At Dahl Automotive, we value our team above all else. We are proud of our culture and the career path opportunities we provide! It's our Mission to Keep People Moving and as a member of our team, we look forward to supporting and challenging you to success in this critical role and through your career path. Join our team and become part of a legacy that is more than 100 years in the making!

Join the Dahl Automotive team as a Marketing Manager! This position will lead Dahl Automotive’s marketing strategy and brand image across all 16 locations throughout Wisconsin and Minnesota. You will strengthen and grow our brand by developing a social media strategy with original, engaging content at each dealership and at the group-wide level. This role will focus on driving measurable lead generation, increasing market share, improving customer engagement, and delivering a strong return on marketing investment. You’ll also ensure each location maintains a consistent brand experience while meeting manufacturer requirements and local market needs. If you’re a creative, driven marketing leader who’s ready to make an impact across a growing automotive group, we’d love to hear from you.

Responsibilities

• Lead Dahl Automotive’s overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.

Develop social media strategy and determine who will execute (partners, in-house or hybrid); establish clear expectations for content quality, volume, creativity and turnaround times.

• Hire, coach, and manage any additional marketing team members as needed.
• Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn, balancing inventory, sales, fixed operations, community, culture, and recruiting content.
• Establish a repeatable content-production workflow, including shoot days at each location, editing, approvals, scheduling, and asset management.
• Set and enforce Dahl Automotive brand standards, OEM compliance, and advertising-disclosure requirements across all marketing and social content.
• Partner with GMs and Sales Managers on inventory-driven campaigns, aged-unit movement, monthly payment offers, and other sales initiatives.
• Oversee inventory syndication and third-party listings, including Autotrader, Cars.com, CarGurus, and Facebook Marketplace, and evaluate the ROI of each platform.
• Own dealership website marketing, including content, merchandising, SRP/VDP experience, offers, and conversion optimization.
• Work with website providers to create and maintain monthly website coupons, incentives, and special offers.
• Drive service and parts marketing through retention campaigns, declined-service follow-up, tire and accessory promotions, seasonal campaigns, and service scheduler optimization.
• Manage community sponsorships, charitable giving, local events, and other community-focused marketing initiatives.
• Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
• Track marketing performance and use data to improve lead generation, market share, customer engagement, and overall marketing ROI.
• Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Qualifications

• 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred; multi-store or multi-brand experience is a plus.
• Proven experience hiring, managing, and developing creative or content teams, including setting production schedules and providing editorial feedback.
• Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms; able to recognize what makes content effective, not just whether it was produced.
• Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
• Ability to develop marketing strategies that connect creative execution to measurable business results.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
• Valid driver’s license and insurable driving record.
• Excellent communication, organization, leadership, and interpersonal skills.
• Creative, collaborative, and highly accountable with the ability to manage multiple priorities across a multi-location organization.

As part of the Dahl Auto team, you will be eligible for all company benefits, including paid time off, medical, dental, vision, 401k with automatic 3% company contribution, life insurance, disability insurance, accident insurance, discounts on vehicles and services, and much more!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.