Digital Content Marketing Associate

Bloomingdale's Inc.; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Merchandise discounts

Health and wellness benefits

401(k) with match

Paid holidays

Job summary

Macy's, Inc. seeks an Associate, Content/Digital to collaborate with Merchants, Site Merchandising, and the Merchandise Marketing Team to develop online marketing content and promotional strategies that support a customer-centric vision.

They will build trust with teams, influence Macy’s marketing execution strategies, and prioritize fast, customer-focused merchandising opportunities across digital channels.

Qualifications

• 3+ years of experience in retail, buying, or online/e-commerce.
• Bachelor’s degree or equivalent work experience.
• Ability to influence and collaborate across Merchants, Site Merchandising, Marketing, and Pricing teams.

Responsibilities

• Develop engaging and cohesive digital marketing content aligned with Division-wide trends and product strategies.
• Strategize and create content for homepage, email, mobile, banners, and sitelets with a digital-first mindset.
• Lead and coordinate digital marketing sign-off reviews with Merchants.
• Strategize and curate editorial content and product pools for sitelets and gift guides.
• Analyze weekly marketing tactics to guide decisions and scale best practices.
• Hold weekly meetings with Site Merchandising to review upcoming marketing and ensure optimal customer experience.

Skills

Digital marketing

Content creation

Collaboration

Customer focus

Leadership

Analytical thinking

Strategic thinking

Communication

Adaptability

Interpersonal skills

Technical aptitude

Education

Bachelor's degree or equivalent

Job description

Macy's, Inc. seeks an Associate, Content/Digital to collaborate with Merchants, Site Merchandising, and the Merchandise Marketing Team to develop online marketing content and promotional strategies that support a customer-centric vision.

They will build trust with teams, influence Macy’s marketing execution strategies, and prioritize fast, customer-focused merchandising opportunities across digital channels.