Sr. Manager, Adaptive Learning Enablement and Communication

Blue Cross Blue Shield of Massachusetts; Hingham (MA); On-site; USD 130,000 - 159,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Well-being benefits

Job summary

Blue Cross Blue Shield of Massachusetts in Boston is seeking a Senior Manager to lead Adaptive Learning, Enablement and Communication, driving AI tool adoption for Sales Training and partnering with Commercial Operations to tell clear, compelling narratives.

You will craft adoption strategies, bridge strategy and execution, and oversee governance, analytics and executive communications, with a focus on improving seller productivity and revenue growth.

Qualifications

• 7+ years in communications and training roles related to technology, enablement, and/or sales.
• Knowledge of AI-driven enablement practices, including AI role-play simulators, personalized learning paths, and using conversation data for targeted coaching.
• Hands-on experience with customer enablement platforms (e.g., Salesforce).
• Proven experience leading cross-functional change or business transformation.
• Bachelor's degree in communications or a related field, or equivalent work experience.
• Health care industry experience is a plus.

Responsibilities

• Drive AI platform adoption to help sellers use AI learning platforms.
• Lead enablement programs to drive behavior change and adoption across channels.
• Design adoption plans with multi-channel communications and support strategies.
• Partner with training leads to design learning modules to increase platform use.
• Champion change with early agents and pilot teams to test and scale tools.
• Bridge strategy and execution between sales strategy, enablement tools and field execution.
• Craft executive narratives and updates matching leadership voice.
• Synthesize milestones and wins into concise performance summaries.
• Communicate key messages to leadership, teams and stakeholders.
• Own content for leadership events and recurring divisional meetings.

Skills

7+ yrs comms/training

AI enablement knowledge

Salesforce

Cross-functional leadership

Education

Bachelor's in communications or related field

Healthcare industry experience

Tools

Salesforce

Job description

Ready to help us transform healthcare? Bring your true colors to blue.

What We Need

The Senior Manager, Adaptive, Learning, Enablement and Communication is a strategic change leader responsible for driving two critical target areas: the adoption and transformation of agentic AI tools for Sales Training and Development, and partnering with Commercial Operations leadership to craft clear, compelling narratives that document team achievements.

In this role, you will develop and drive adoption strategies that ensure client-facing teams effectively leverage modern sales tools and adaptive learning platforms to accelerate productivity and meet revenue goals. You will act as a trusted advisor, bridging the gap between sales strategy, tools, and field execution during periods of transformation.

This position is eligible for the Flex persona.

Your Day To Day

AI Tool Adoption & Sales Enablement

• Drive AI Platform Adoption: Support the rollout and adoption of agentic AI learning platforms designed to help sellers practice pitches, plan, and communicate with clients leveraging AI-driven recommendations, automation, and insights.
• Lead Enablement Programs: Develop and lead enablement programs that drive behavior change, workflow adoption, and leverage multi-modal technology platforms.
• Design and execute detailed adoption plans including multi-channel communications and support strategies that are tailored to effectively inform, engage, enable, and motivate the Commercial Markets division.
• Partner with training leads on the design/development of learning modules to increase use of platform features as needed.
• Champion Change: Identify, activate, and partner with early change agents and pilot teams to test, refine, and scale new tools, workflows, and AI-powered capabilities.
• Bridge Strategy and Execution: Serve as the critical link between sales strategy, enablement tools, and field execution during periods of transformation.

Strategic Communications & Storytelling

• Craft Executive Narratives: Write executive-level updates, newsletters, presentations, and speeches that perfectly match the leader's voice.
• Synthesize Commercial Markets Operations : Gather data, project milestones, and team wins to create concise performance summaries, turning raw data into clear, compelling points.
• Communicate Out: Distribute key messages and progress reports to internal leadership, teams, and stakeholders.
• Serve as a key contributor to, and/or owner of, Commercial Market Operations communication activities; own the format, content development and follow-through for recurring senior leadership divisional events (i.e. divisional meetings).
• Manage Communication Campaigns: Develop, deploy, and project-manage communications tied to Commercial Operations vision, strategy, and culture—from messaging through field activation, reinforcement, and measurement.

Leadership, Governance & Analytics

• Lead the development and day-to-day management of a communications Consultant role, providing hands-on coaching, performance support, and targeted improvement plans.
• Establish Governance: Build engagement models with subject matter experts (SMEs) to simplify and standardize content, and establish a governance structure that keeps content current and aligned with evolving AI capabilities.
• Track Performance (KPIs): Define and track Key Performance Indicators for tool adoption, engagement, workflow compliance, and seller productivity.
• Analyze and Refine: Gather qualitative and quantitative feedback from sales teams to refine programs, identify gaps, and surface opportunities to improve platforms.

Experience

What You Bring

• 7+ years in communications and training roles related to technology, enablement, and/or sales.
• Knowledge of AI-driven enablement practices, including AI role-play simulators, personalized learning paths, and using conversation data for targeted coaching.
• Hands-on experience with customer enablement platforms (e.g., Salesforce).
• Proven experience leading cross-functional change or business transformation.

Education

• Bachelor's degree in communications or a related field, or equivalent work experience.
• Health care industry experience is a plus.

Skills & Competencies

• Communication & Storytelling: Strong interpersonal, writing, and exceptional editing skills to turn complex data into clear narratives.
• Presentation: Excellent facilitation skills with confidence leading both in-person and virtual sessions.
• Project Management: Exemplary time management with the ability to track multiple projects and deadlines across different groups; detail-oriented problem solver.
• Emotional Intelligence: High EQ to work closely and effectively with top leaders and staff at all levels.
• Technology Proficiency: Passion for technology, willingness to experiment with new audience-reach methods, and Excellent knowledge of the Microsoft Office Suite (Word, PowerPoint, Excel).

Minimum Education Requirements

High school degree or equivalent required unless otherwise noted above

Location

Boston, Hingham

Time Type

Full time

Salary Range

Salary Range: $129,900.00 - $158,700.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that confidence gap and imposter syndrome can prevent amazing candidates coming our way, so please don't hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay "in the know" on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.