Digital Content Lead

Nexstar Media Group; Portsmouth (VA); On-site; USD 88,000 - 92,000; Full time

Benefits offered by this job

Full medical, dental and vision

Retirement savings with company match

Disability and life insurance

Job summary

WAVY-TV, FOX43 and The CW Hampton Roads, part of Nexstar, seek a Digital Content Lead to steer digital strategy and operations across VIrginia Beach/Norfolk brands. You will drive multiplatform storytelling, social and streaming initiatives, and audience growth while leading a team with clear goals and KPI ownership.

The role requires a strong editorial mindset, digital expertise, and a bold, collaborative leadership style to innovate content delivery and viewer engagement across screens.

Qualifications

• Minimum five years of leadership in digital news, audience development, streaming, social media, or multiplatform content operations.
• Strong editorial judgment and digital expertise with a track record of audience growth.
• Ability to drive multiplatform content planning and performance metrics.

Responsibilities

• Lead digital, social, streaming, and CTV content strategy for three brands.
• Drive audience growth, engagement, and SEO performance across platforms.
• Direct digital coverage during breaking news and major events.
• Establish KPIs, provide feedback, and develop staff.
• Foster collaboration across broadcast, digital, and streaming teams.

Skills

Leadership experience

Digital analytics

SEO knowledge

Editorial judgment

Audience development

Social media expertise

Communication

Team management

Education

Bachelor's degree in Journalism, Communications, Digital Media

Tools

SEO tools

Analytics platforms

Streaming platforms

Job description

## Digital Content LeadApply: VA, Portsmouth: Full time: Posted Today: REQ-43556**DIGITAL CONTENT LEAD** WAVY-TV 10, FOX43 and The CW Hampton Roads are looking for an experienced, forward-thinking Digital Lead to drive digital content strategy and operations across our three television brands in the Virginia Beach/Norfolk, Virginia market. This is an opportunity for a strategic digital leader who knows how to turn great content into audience growth, build meaningful connections with viewers and evolve how local news and entertainment reach people across digital platforms. The Digital Lead will drive the strategy and execution behind our digital content, social media, streaming and connected TV (CTV) initiatives. From breaking news and multiplatform storytelling to audience engagement and streaming promotion, this leader will help shape how our brands connect with audiences wherever they watch, scroll and stream. **We’re looking for a collaborative, results-driven leader who can think big, move quickly and bring out the best in others.** The ideal candidate combines strong editorial judgment and digital expertise with a passion for innovation, talent development and accountability. They know how to translate strategy into action, establish clear priorities, set measurable goals and empower a team to deliver results.**What You'll Do:** Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.· Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.Supervise content producers, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture. **REQUIREMENTS/SKILLS** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred. **COMPENSATION RANGE:** Annual Salary $88,000 - $92,000 – commensurate with experience **ADDITIONAL BENEFITS:** * A career path to grow your professional experiences* Full medical, dental and vision benefits, as well as certain other health and wellness benefits* Retirement savings plan with company match* Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.EOE/Minorities/Females/Veterans/Disability#LI-Onsite **To be considered for this position, you must apply online at:** https://nexstar.wd5.myworkdayjobs.com/nexstar**Please remember to upload a copy of your** ***resume*** **and** ***include a link******to your work*****.**No telecommuting.No calls.