Digital Content & Growth Campaign Lead

Explorethevillage; Hot Springs (AR); On-site; USD 48,000 - 76,000; Full time

Job summary

Explorethevillage is seeking a Digital Content Specialist to manage the community’s digital narrative across the POA website, landing pages, email campaigns, and social channels. The role focuses on content strategy, execution, and brand-aligned messaging to boost engagement and lead generation.

You will develop engaging digital content, coordinate with departments, and drive paid social campaigns across major platforms to maximize reach and ROI.

Qualifications

• Degree in marketing, Communications, Public Relations, Journalism, Digital Media, or related field preferred and/or Minimum of 3 years of professional experience in digital marketing, digital communications, social media management, or content management.
• Experience managing content through website Content Management Systems (CMS).
• Experience creating and managing landing pages using modern marketing platforms.

Responsibilities

• Manage and maintain digital content across the POA website, landing pages, email platforms, and social media channels.
• Coordinate content updates with internal departments to ensure timely communication of organizational news, events, amenities, and programs.
• Develop and execute daily content across multiple social platforms.
• Develop, launch, and manage paid social media advertising campaigns across Meta, LinkedIn, TikTok, and other approved platforms.
• Monitor campaign performance and optimize budgets, creative assets, audience targeting, and ad placements.
• Monitor website and social media analytics; prepare monthly performance reports.

Skills

Copywriting

Editing

Digital storytelling

Social media strategy

Analytics interpretation

Campaign optimization

Project management

Independent work

Photography & videography

Paid social campaigns

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

WordPress

Drupal

Sitecore

Meta Business Suite

Google Analytics 4

Google Ads

Canva

Adobe Creative Suite

Video editing software

Microsoft Office

Job description

Explorethevillage is seeking a Digital Content Specialist to manage the community’s digital narrative across the POA website, landing pages, email campaigns, and social channels. The role focuses on content strategy, execution, and brand-aligned messaging to boost engagement and lead generation.

You will develop engaging digital content, coordinate with departments, and drive paid social campaigns across major platforms to maximize reach and ROI.