Digital Content Creator — Social Video Pro

Gray Media, Inc.; Madison (WI); On-site; USD 42,000 - 65,000; Full time

Job summary

Gray Media, Inc. seeks a dynamic digital-first content creator for WMTV-15 News in Madison. Produce original short-form video for social platforms and our website, then adapt for broadcast.

You will work with a dedicated digital team to craft platform-native pieces that engage a young, digitally engaged Madison audience. The role emphasizes rapid ideation, shooting, editing, and publishing within hours, not days, with opportunities to contribute to the broadcast team while maintaining a

Qualifications

• Genuine platform fluency — you understand Reels, TikTok, YouTube Shorts, and Facebook Video.
• Self-shooting and editing skills — mobile and traditional gear proficient.
• Speed and efficiency — ideate, shoot, edit, and publish in hours, not days.
• Audience instincts — prioritize viewer scrolling behavior.
• Adapt digital content for broadcast when needed and maintain editorial standards.
• Collaborate within an established editorial team and content approval workflow.
• Valid driver's license and ability to drive a company vehicle.
• A journalism-related degree is preferred, but not required — show us your content.
• Must be able to carry 35+ pounds of gear and be experienced in shooting/editing content.
• Familiarity with ENPS, Arc, Edius, Syncbak and Chartbeat is a plus, but not required.

Responsibilities

• Conceive, shoot, edit, and publish original short-form video content for social platforms and website.
• Lead with social and digital storytelling — then adapt content for broadcast use.
• Produce 3–5 social-first video pieces per week that are platform-native.
• Identify stories for Wisconsin audiences and adapt for digital.
• Collaborate daily with digital content team within established workflow.
• Write digital headlines, captions, and web-friendly copy.
• Cover breaking news and community stories with a digital-first lens.
• Apply basic SEO principles to digital content.
• Track performance metrics and use data to inform future decisions.
• Contribute to broadcast newscasts while building for digital first.

Skills

Platform fluency

Self-shooting & editing

Speed & efficiency

Audience instincts

Adapt digital content for broadcast

Editorial workflow familiarity

Collaborative spirit

Driver's license

Journalism degree preferred

Carry 35+ pounds gear

Education

Journalism-related degree preferred

Tools

ENPS

Arc

Edius

Syncbak

Chartbeat

Job description

WMTV-Station-Madison, WI
615 Forward Drive
Madison, WI 53711, USA

WMTV-Station-Madison, WI
615 Forward Drive
Madison, WI 53711, USA

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMTV:

WMTV serves south central Wisconsin. We are the #1 station—leading the market in news and weather coverage, and we are recognized for sharing information with accuracy and immediacy on our digital platforms.

Job Summary/Description:

WMTV 15 News is southern Wisconsin's home for breaking news, First Alert Weather, and community storytelling. We're expanding our digital presence and investing in the future of local journalism, and that future is video-first, platform-native, and audience-obsessed. We have a dedicated digital team in place, a clear content strategy, and the infrastructure to support this role from day one.

This is not a traditional MMJ job with a social media requirement tacked on at the end.

This is a digital-first content creator role. You will produce original video content for our social media platforms and website first, and that content will then be adapted for our newscasts. Broadcast is the secondary destination, not the starting point.

You won't be figuring this out alone. WMTV has a dedicated digital team, a dayside digital content manager, a nightside digital content producer, and a part-time digital content producer, with an established workflow, content strategy, and mentorship structure already in place. You'll plug into a system that works, and help make it even stronger.

Madison's audience is young, educated, and digitally engaged. The University of Wisconsin community alone represents a massive, underserved digital news audience. The opportunity to build something meaningful here is real.

If you think in Reels before rundowns — if you instinctively know what makes someone stop scrolling — we want to talk.

Duties/Responsibilities include, but are not limited to:

What You'll Do:
- Conceive, shoot, edit, and publish original short-form video content for Instagram, Facebook, YouTube, and our website
- Lead with social and digital storytelling — then adapt content for broadcast use
- Produce 3–5 social-first video pieces per week that are platform-native and audience-driven
- Identify stories that the Wisconsin audience needs to know and adapt them for digital
- Collaborate daily with WMTV's digital content team (dayside and nightside digital producers) within an established workflow
- Write digital headlines, captions, and copy optimized for web and social engagement
- Cover breaking news and community stories with a digital-first lens
- Understand and apply basic SEO principles to digital content
- Track performance metrics and use data to inform future content decisions
- Contribute to broadcast newscasts— but always build for digital first

Qualifications/Requirements:

- Genuine platform fluency — you understand what performs on Instagram Reels, TikTok, YouTube Shorts, and Facebook Video, and you can explain why
- Self-shooting and editing skills — comfortable on both mobile and traditional camera gear
- Speed and efficiency — you can ideate, shoot, edit, and publish in hours, not days
- Audience instincts — you think about the viewer/scroller before you think about the anchor toss
- Ability to adapt digital content for broadcast when needed
- Comfort working within an established editorial team structure and content approval workflow
- A collaborative spirit — you'll be working alongside a dedicated digital team, not in isolation
- Valid driver's license and ability to drive a company vehicle
- A journalism-related degree is preferred, but not required — show us your content, and we'll know
- Must be able to carry 35+ pounds of gear, and be experienced in shooting and editing unique content.
- Familiarity with ENPS, Arc, Edius, Syncbak and Chartbeat is a plus, but not required

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WMTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.