Digital Content Creator

University of Richmond; Virginia (MN); On-site; USD 50,000 - 67,000; Full time

Job summary

The University of Richmond is seeking a Digital Content / Creator Specialist to write and manage content for URNow and UR Magazine. You will craft stories, optimize for search and social, and partner with University Communications to deploy multi-channel content that advances institutional objectives.

This exempt, full-time role requires strong editing, data-informed storytelling, and the ability to work with campus partners.

Qualifications

• Bachelor's degree in English, communications, journalism, digital content creation, or related field is required.
• A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism.
• Or equivalent combination of education and related work experience.

Responsibilities

• Write compelling stories and create brand narratives across digital platforms.
• Manage content for flagship digital publications and distribute content.
• Collaborate with campus partners to tell strategic, cross-platform stories.
• Review metrics and ensure content meets deadlines and objectives.
• Apply brand messaging and SEO best practices across channels.

Skills

Writing ability

Brand storytelling

SEO knowledge

AP style

Adobe Creative Suite

Content management

Data analytics

Collaboration

Independence

Project management

Education

Bachelor's degree in English, communications, journalism, digital content creation, or related field

Tools

Adobe Creative Suite

Microsoft Suite

Job description

JOB SUMMARY:

The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond's flagship digital publications, with particular emphasis on University of Richmond Magazine and URNow, the institution's weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative engines. The position also assists with the logistics and strategy of content management and distribution.

JOB DUTIES/RESPONSIBILITIES:

Content Creation and Management (65%)

• Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectives
• Create content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experience
• Contribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publications
• Develop and/or contribute to strategic editorial approaches for existing and new projects
• Assist with the integration of brand-based messaging in digital content

Project management (20%)

• Manage website content for select publications and platforms
• Create and distribute institutional emails and other digital content
• Ensure content creation and distribution meet deadlines and strategic objectives
• Ensure the quality of digital and print deliverables through proofreading, fact-checking, and other related functions
• Review and report on defined metrics/KPIs that measure the effectiveness of digital publications and content
• Manage sensitive materials and information with discretion

Campus Partnerships (10%)

• Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunities

Other (5%)

• Participate in concept development and project critiques with the communications team
• Other duties as assigned

WORKING CONDITIONS/PHYSICAL EFFORT:

• Environment: Office
• Exposures encountered: Standard office environment
• Physical effort: Sedentary, light lifting required on occasion
• Very little travel expected, other than possible professional development opportunities

QUALIFICATIONS:

• Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platforms
• Excellent ability to create effective content across a wide variety of media and project types
• Excellent interpersonal, communications, and listening skills
• Excellent writing, editing, grammar, and proofreading skills
• Outstanding attention to detail
• Outstanding strategic-thinking and problem-solving skills
• Strong ability to think creatively
• Strong knowledge of AP style. Working knowledge of Chicago and MLA styles
• Strong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.)
• Strong experience with digital content management
• Proven ability to exercise discretion and independent judgment
• Demonstrated knowledge of social/social search platforms and best practices
• Demonstrated experience capturing and using data analytics to inform content strategy
• Demonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practices
• Demonstrated experience thriving in a creative environment
• Demonstrated ability to work effectively with, and build consensus among, people at all levels of the organization
• Demonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse community
• Demonstrated ability to work independently as well as within a team setting
• Demonstrated ability to provide and receive constructive criticism in a productive manner
• Demonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities
• Demonstrated ability to handle quick turnaround times

EDUCATION & EXPERIENCE:

• Bachelor's degree in English, communications, journalism, digital content creation, or related field is required
• A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism
• Or equivalent combination of education and related work experience

WORK SCHEDULE:

• Full-time; Exempt position
• Monday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed.

PAY STRUCTURE:

Grade 6 ($50,461 to $66,851 annually)