Digital Content Creator

Hamilton College - New York; Town of Kirkland (NY); On-site; USD 32,000 - 36,000; Part time

Job summary

Hamilton College seeks a Digital Content Creator to shape and optimize the college's web presence through engaging content updates and SEO-informed recommendations. This part-time role collaborates with Communications and Marketing to ensure content is clear, useful, and audience-centered.

Responsibilities include updating webpages, applying SEO best practices, and supporting content-driven campaigns. The position may require campus visits for events.

Qualifications

• Bachelor's degree in communications, marketing, English, or related field.
• At least two years of professional writing experience.
• Experience creating and optimizing digital content for audiences and search performance.
• Familiarity with SEO practices, web content management systems, and accessibility standards.
• Knowledge of AP Style preferred.
• Experience in higher education or nonprofit settings preferred.

Responsibilities

• Review, update, and optimize webpage content to improve clarity, usability, and alignment with brand voice.
• Apply and recommend SEO and content best practices to enhance visibility and audience reach.
• Assist with crafting audience-focused email content that drives engagement and action.
• Participate in Content Strategy meetings to surface opportunities and align on priorities.
• Provide support for priority digital initiatives, marketing campaigns, and content-driven projects across the College.

Skills

Audience writing

SEO familiarity

CMS familiarity

Time management

Collaboration

Education

Bachelor's degree in communications, marketing, English, or related field

Tools

CMS (WordPress)

SEO tools

Google Analytics

Job description

Position Summary

The Digital Content Creator is a strategic storyteller with strong digital instincts and a sharp eye for how content performs online. A nimble, collaborative partner to Hamilton's Communications and Marketing team, the successful candidate will help shape and refine the College's web presence through high-impact content updates, SEO-informed recommendations, and ongoing optimization. This role will play a key part in strengthening how Hamilton shows up in search - including AI-driven discovery - while ensuring our digital content remains clear, useful, and audience-centered. This position may be expected to visit campus on occasion for meetings, to cover a story, or for major College events. With the exception of federal/state mandated benefits, this position is non-benefited part-time with an estimated schedule of 20 hours per week (total work hours per year are limited to under 910).

Responsibilities

• Review, update, and optimize webpage content as assigned to improve clarity, usability, accessibility, and alignment with brand voice.
• Apply and recommend SEO and content best practices (including evolving search and AI trends) to enhance visibility and audience reach.
• Assist with crafting audience-focused email content that drives engagement and action.
• Participate periodically in Content Strategy meetings to contribute ideas, surface opportunities, and align on priorities.
• Provide support for priority digital initiatives, marketing campaigns, and content-driven projects across the College.

Education and Experience

• Bachelor's degree in communications, marketing, English, or related field.
• At least two years of professional writing experience.
• Experience creating and optimizing digital content for both audiences and search performance.
• Familiarity with SEO practices, web content management systems, and digital accessibility standards.
• Knowledge of AP Style preferred.
• Experience in higher education or nonprofit settings preferred.

Knowledge, Skills, and Abilities

• Ability to adapt writing style and tone for different audiences, from prospective students to alumni.
• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative mindset with strong interpersonal skills; comfortable working with diverse stakeholders.
• Curiosity about how people find and engage with content, and a willingness to test, learn, and iterate.
• Demonstrated ability working in a fast-moving environment where priorities evolve and content needs shift.

Compensation Range

$23.00 - $26.00 per hour

EEO Policy

Hamilton College is an equal opportunity employer and is committed to creating an accessible, supportive environment and an educational experience that recognizes a wide array of experiences, backgrounds and viewpoints as integral components of academic excellence. Candidates who can contribute to those goals are encouraged to apply and identify their strengths in these areas.

Benefits

For Benefits Information, please navigate to the following link: Employment - Work at Hamilton - Hamilton College