Digital Content Creator

Pomegranate Inc.; Lexington (KY); On-site; USD 45,000 - 75,000; Full time

Job summary

Join a vibrant lifestyle brand as a Senior Marketing Professional, where creativity meets strategy! In this role, you'll drive Pomegranate's digital presence, crafting engaging content that resonates with audiences. Collaborate with a passionate team to develop innovative campaigns across social media and digital platforms, showcasing the beauty of handcrafted products. If you're a creative thinker with a strong background in digital marketing and a love for home décor, this is your chance to shine in a supportive and dynamic environment. Embrace the opportunity to shape a brand's narrative and connect with real audiences while growing your career in an exciting industry.

Benefits

Health Insurance

Employee Discount

Professional Development Opportunities

Creative Team Environment

Qualifications

• 2+ years of experience in digital content creation for brands.
• Strong portfolio showcasing brand-first content creation.

Responsibilities

• Develop and execute content strategies aligned with brand voice.
• Plan and produce high-quality, multi-format content for various platforms.

Skills

Storytelling

Content Creation

Video Editing

Social Media Management

Trend Analysis

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

Google Analytics

Meta Business Suite

Google Drive

Dropbox

Job description

3 days ago Be among the first 25 applicants

Senior Marketing Professional | Brand & Product Marketing | Relationship Building

About the company:

Pomegranate is a lifestyle brand dedicated to making everyday living and special occasions easier, more stylish, and more meaningful for everyone at the table. For over 25 years, Pomegranate has been designing and distributing hand-made textiles and accessories for the table and home through our direct-to-consumer website and wholesale showroom in Atlanta, and more recently opened our first retail store in Lexington, Kentucky. We are a small team with a successful and established e-commerce presence, a sustainable growth plan, and a supportive environment, ready to welcome an experienced, enthusiastic, and eager team member on board as we continue to grow.

Position Overview:

Pomegranate is seeking a creative and strategic Digital Content Creator to drive the brand’s digital presence across multiple platforms. This role blends visual creativity, storytelling, and data-driven strategy to craft compelling content that engages our audience and strengthens our brand identity. The ideal candidate will have a keen eye for visual aesthetics and a talent for developing engaging narratives across social media, our website, and other digital platforms. The candidate will play a key role in shaping Pomegranate’s digital voice, ensuring that every post, video, and campaign reflects the lifestyle that defines the brand. This role also focuses on growing engagement across Pomegranate’s primary social media platforms—Instagram, Facebook, Pinterest, TikTok, and YouTube—as well as managing dedicated accounts for our flagship retail store in Lexington, Kentucky. You’ll collaborate closely with designers, photographers, and marketing strategists to bring fresh ideas to life while staying ahead of digital trends. This is an exciting opportunity for a creative, fast-paced thinker with a deep understanding of digital marketing and a passion for home décor, styling, and handcrafted artistry.

Key Responsibilities

• Content Strategy: Collaborate with the marketing team to develop and execute content strategies that align with Pomegranate Inc.'s unique brand voice, values, and overall marketing objectives. This includes growing engagement and exploring innovative ways to reach more customers across social channels.
• Content Creation: Plan, design, and produce high-quality, multi-format content (e.g., social media posts, reels, videos, vlogs/blogs, graphics, and more) that showcase Pomegranate’s hand-block printed linens and accessories in unique and engaging ways, tailored for specific platforms and audiences.
• Brand Storytelling: Maintain and amplify Pomegranate Inc.’s identity through compelling narratives and visual aesthetics that resonate with our target customers, emphasizing the artistry of our products and how the brand makes life easier and more beautiful.
• Social Media Management: Manage day-to-day posting, engagement, and analytics for Pomegranate Inc.'s social media accounts to ensure a consistent and impactful online presence.
• Trend Analysis: Stay up-to-date on digital trends, platform updates, and emerging tools to create innovative and timely content that reflects the timeless yet refreshing uniqueness of our products.
• Campaign Coordination: Work closely with designers, photographers, and other team members to produce cohesive campaigns that drive engagement and conversions.
• Performance Monitoring: Track content performance using analytics tools and provide regular reports with actionable insights to improve future campaigns.
• Community Engagement: Foster relationships with the online community, responding to comments and messages in a way that reflects Pomegranate Inc.’s values and tone.
• Partnership Development: Cultivate meaningful collaborations with influencers and like-minded brands to authentically share Pomegranate’s story. Develop innovative partnership concepts that highlight our brand’s artistry and lifestyle, finding unique ways to engage audiences and create compelling content. Manage these initiatives to amplify brand visibility and reach new customers in an organic, engaging way.

Qualifications:

• Experience: 2+ years of experience in digital content creation for brands (agency or in-house). Personal influencer experience alone will not suffice.
• Portfolio: A strong portfolio showcasing brand-first content creation across various platforms and formats, preferably within the home décor or lifestyle sectors.
• Creativity: Proven track record of developing highly creative, engaging, and outside-the-box ideas tailored to brand objectives.
• Skills:

- Exceptional storytelling abilities with attention to detail.

- Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar.

- Video creation and editing experience is required, with experience producing platform-specific content.

- Solid understanding of social media platforms, their algorithms, and best practices.

- Familiarity with Google Drive and DropBox to manage files is a plus.

• Analytics: Familiarity with tools like Google Analytics, Meta Business Suite, and other social media analytics platforms to assess and report on performance.
• Teamwork: Excellent collaboration skills to work effectively across departments.
• Location: This position is based in Lexington, Kentucky

Why Join Us?

• Competitive salary based on experience
• Health Insurance
• Employee Discount
• Be part of a creative, fast-paced team passionate about shaping a strong brand presence in the home décor industry.
• Opportunity to work on exciting campaigns that connect with real audiences and highlight the beauty of handcrafted products.
• Room for growth and professional development in a supportive environment.

To Apply:

• If you're passionate about creating brand-first digital content and have the skills to elevate Pomegranate Inc.'s online presence, we’d love to hear from you. Please submit your resume, a cover letter, and a portfolio of your work to [e-mail]

This position is on-site in Lexington, Kentucky.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries
• Textile Manufacturing