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Job Summary:
LS Power is a premier development and investment company focused on North American power and energy infrastructure. The Digital Content & Communications Specialist will support digital communications and media relations, creating engaging content and strategies to enhance the company's messaging and thought leadership profile.
Responsibilities:
• Maintain and post: Maintain editorial calendar and post content on brand-specific digital channels
• Monitor and advise: Keep track of trends on social platforms and provide strategic recommendations based on these observations.
• Measure impact: Assess the effectiveness of communication initiatives by leveraging analytics and feedback. Develop and report metrics of success, and track activities against desired outcomes and impact.
• Manage digital assets: Manage the business digital asset library and expand the collection with internal and external photographers and videographers. Maintain users and licenses.
• Curate assets: Select appropriate imagery to complement content and use Photoshop for minor photo edits, such as adjusting brightness and contrast.
• Proof: Audit and update content for business websites, microsites, and digital materials.
• Post: Add copy and photos to the web using WordPress; basic HTML and SEO knowledge required.
• Benchmark: Compare competitor websites to guide strategic decisions.
• Collaborate: Work with legal, policy, and compliance teams to ensure content meets regulations.
• Analyze: Evaluate website performance to provide insights and inform decisions.
• Execute communications plans: Translate complex technical information into accessible language through effective storytelling.
• Craft messaging: Create clear, concise messages, ensuring consistency in tone, style, and brand voice. Collaborate with subject matter experts to develop digital content and work with cross-functional teams to ensure consistent messaging across channels.
• Develop editorial and digital content to elevate the thought leadership profile of the company and senior executives.
• Develop content: Prepare and edit various communication materials such as reports, press releases, blog posts, social media posts, and presentations.
• Write with purpose: Strong writing skills are essential this role will spend the majority of time curating and developing original content for both internal and external audiences.
• Innovate: Stay updated on emerging communication trends and technologies, recommending innovative approaches for effectiveness.
Qualifications:
Required:
• Have 3-8 years of relevant experience, ideally within a corporate setting or PR agency.
• Hold a Bachelor's degree in communications, journalism, English, computer science, or a related discipline.
• Demonstrate excellence in writing, editing, and proofreading.
• Proficiency with AP style required.
• Possess strong program management capabilities, skilled in managing multiple projects concurrently and adapting to shifting priorities.
• Have great attention to detail and accuracy in all communication outputs.
• Occasional travel will be required for content gathering, team meetings, or coverage of on-site events.
Preferred:
• Knowledge of the energy industry is helpful.
Company:
LS Power provides power generation, electric transmission, and energy infrastructure. Founded in 1990, the company is headquartered in New York, New York, USA, with a team of 201-500 employees. The company is currently Growth Stage.
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