Digital Content and Display Marketing Coodinator

Outdoor Gear Exchange; Burlington (VT); In loco; USD 42.000 - 60.000; Tempo pieno

Descrizione del lavoro

Outdoor Gear Exchange, Inc. seeks a Digital Content & Display Marketing Coordinator to drive brand visibility in Burlington, VT. The role splits time between managing OGE’s social channels and crafting/installing storefront window displays.

You'll support events and partner campaigns with local organizations, helping to amplify the retailer’s community presence and in-store experiences.

Competenze

• Retail visual merchandising experience and hands-on display work.
• Ability to plan, create, and publish content for social channels.
• Proficiency with design tools such as Adobe Creative Suite or Canva.

Mansioni

• Manage social media presence and growth for Instagram, Facebook, and other channels.
• Design and install retail window displays that reflect brand standards.
• Support in-store and off-site events and local campaigns with partners.
• Collaborate with Church Street Marketplace and other partners on promotions.
• Contribute to broader marketing projects and timelines.

Conoscenze

Social media strategy

Retail visual merchandising

Design & content creation

Project management

Communication & collaboration

Strumenti

Adobe Creative Suite

Canva

Descrizione del lavoro

Description

The Digital Content & Display Marketing Coordinator plays an important role in driving brand visibility and community engagement for Outdoor Gear Exchange. This position primarily splits time between managing OGE’s social media presence and designing and installing retail window displays at our downtown Burlington storefront. This role also supports in-store and off-site events and collaborates on local marketing campaigns with community partners like the Church Street Marketplace.

Key Responsibilities

Core Responsibilities

• Social Media Management & Growth: Develop, publish, and analyze engaging organic content (visuals, video, and copy) for Instagram, Facebook, and other digital channels to grow OGE's community and support active marketing initiatives.
• Window Display Design & Installation: Lead the process by designing and physically installing externally facing window displays at our downtown storefront, maintaining brand standards and highlighting priority vendor co-ops.

Additional Responsibilities

• Event Support: Assist with the planning, promotion, and execution of in-store events (film screenings & clinics) and off-site community events
• Local & Partner Marketing: Collaborate with local business partners, community organizations, and the Church Street Marketplace on joint promotions, campaigns, and cross-marketing efforts.
• General Team Support: Pitch in on broader marketing department projects and ad hoc initiatives as needed.

Requirements

• Retail Visual Merchandising: Hands-on experience designing and physically installing creative retail displays using a variety of materials
• Social Media Strategy: Ability to manage and grow active brand social media channels (specifically Instagram and Facebook). Willingness to explore new platforms that increase brand awareness.
• Design & Content Creation: Creative background and proficiency with Adobe Creative Suite, Canva, photo/editing tools, or similar design software.
• Project & Time Management: Strong organizational skills with the ability to manage multiple timelines - from physical installations and digital content calendars.
• Communication & Collaboration: Excellent interpersonal skills for working with store staff on social media content creation, brand reps for marketing initiatives, and external community partners