Digital Content and Activation Assistant

Coty SA; United States; Hybrid; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health benefits package

Private medical insurance

8% pension

Life assurance

Hybrid working up to 50% remote

Family-friendly policies

Employee discounts

DE&I and sustainability initiatives

Job summary

Coty is seeking a Digital Content & Activation Assistant to support the delivery of online experiences for beauty brands across retailer sites and channels. You will help prepare launches, manage assets, maintain accuracy, and coordinate retailer requirements with brand teams and agencies.

Ideal candidates will be highly organised, detail oriented, and eager to develop a career in digital marketing, ecommerce and content activation, with strong MS Office and content management tools experience.

Qualifications

• Strong organisational skills and ability to manage multiple projects simultaneously.
• Exceptional attention to detail and commitment to executional excellence.
• Passion for digital commerce, online shopping and customer experience.
• Confident communicator with strong written and verbal communication skills.
• Ability to build effective relationships with internal and external stakeholders.
• Proactive mindset with a willingness to take ownership and drive tasks forward.
• Strong project coordination and prioritisation skills.
• Comfortable working independently while also collaborating within a team environment.

Responsibilities

• Support Content Specialists in preparing digital content for new product launches across retailer websites and social channels.
• Coordinate product imagery, copy updates, artwork requests and agency briefs to ensure launch readiness.
• Assist with retailer go-live processes, ensuring content is delivered accurately and on time.
• Work closely with local and global brand teams to understand launch priorities and support retailer execution.
• Support retailer promotional activity, coordinating creative assets, banners and content requirements.
• Complete content audits and identify gaps or opportunities for improvement across retailer websites.
• Assist in the creation and maintenance of launch trackers, activation calendars and project documentation.

Skills

Organisational skills

Attention to detail

Communication skills

Digital commerce

CRM familiarity

GEO/AI content interest

Project coordination

Team collaboration

Tools

Microsoft Excel

PowerPoint

Word

Outlook

Adobe Photoshop

DAM platforms

SharePoint

Job description

Join Coty's Digital Content & Activation team and support the delivery of best-in-class online experiences across some of the world's most iconic beauty brands. Working across both Consumer Beauty and Prestige Beauty, you will play a key role in ensuring digital content is accurate, engaging, and retailer‑ready, supporting product launches, content updates, retailer activations, and day‑to‑day operational excellence. This is an exciting opportunity to develop your career in digital commerce while gaining exposure to leading beauty brands including Burberry, Marc Jacobs, BOSS, Calvin Klein, Chloé and more , working alongside brand teams, retailers, agencies, and ecommerce specialists. THE ROLE ENABLE, COORDINATE, EXECUTE! As our Digital Content & Activation Assistant , you will support the Digital Content & Activation team in delivering flawless content execution across retailer.com websites and digital channels. You will help prepare launches, manage digital assets, maintain content accuracy, coordinate retailer requirements, and support activation plans that drive engagement and conversion. Here’s the day in the life of Coty’s Digital Content & Activation superstar: GO-TO-MARKET LAUNCHES & DIGITAL ACTIVATION

• Support Content Specialists in preparing digital content for new product launches across retailer websites and social channels.
• Coordinate product imagery, copy updates, artwork requests and agency briefs to ensure launch readiness.
• Assist with retailer go-live processes, ensuring content is delivered accurately and on time.
• Work closely with local and global brand teams to understand launch priorities and support retailer execution.
• Support retailer promotional activity, coordinating creative assets, banners and content requirements.
• Complete content audits and identify gaps or opportunities for improvement across retailer websites.
• Assist in the creation and maintenance of launch trackers, activation calendars and project documentation.

CONTENT MANAGEMENT & OPERATIONAL EXCELLENCE

• Maintain product catalogues and content platforms, ensuring information remains accurate and up to date.
• Support the management of digital assets including imagery, copy, videos and supporting content.
• Coordinate image refreshes and creative expiry processes, ensuring retailer sites remain compliant.
• Support retailer briefs by coordinating copy, creative assets and calls-to-action with relevant stakeholders.
• Work with external agencies and internal teams to ensure retailer‑specific requirements are delivered accurately.
• Assist in maintaining internal systems and content libraries including DAM platforms and SharePoint.
• Raise and track content requests, ensuring projects remain organised and delivered to agreed timelines., Monitor competitor and cross‑category digital executions to identify best practices and emerging trends.
• Share recommendations and observations that could improve customer engagement and content performance.
• Support the optimisation of product detail pages (PDPs), brand content pages and retailer activations.
• Assist with GEO (Generative Engine Optimisation) and AI-driven content initiatives.
• Help ensure content follows best practices and delivers a consistent customer experience across channels.
• Support reporting and data gathering to help evaluate content performance and identify opportunities.

As a digitally savvy and highly organised coordinator, you are passionate about online shopping experiences and thrive in a fast‑paced environment. You are detail-oriented, proactive and eager to learn, with a strong desire to build a career within digital marketing, ecommerce and content activation.

• Strong organisational skills and ability to manage multiple projects simultaneously.
• Exceptional attention to detail and commitment to executional excellence.
• Passion for digital commerce, online shopping and customer experience.
• Confident communicator with strong written and verbal communication skills.
• Ability to build effective relationships with internal and external stakeholders.
• Proactive mindset with a willingness to take ownership and drive tasks forward.
• Strong project coordination and prioritisation skills.
• Comfortable working independently while also collaborating within a team environment.
• Working knowledge of Microsoft Excel, PowerPoint, Word and Outlook.
• Experience using Adobe Photoshop, DAM platforms or SharePoint is advantageous but not essential.
• Interest in CRM, GEO, AI-driven content and emerging digital commerce trends.
• Experience within beauty, fashion, FMCG, retail, e‑commerce, digital content or marketing coordination is beneficial.

If you’re ready to help bring world‑class beauty brands to life online and build your career in digital commerce, we’d love to hear from you.

At Coty, we believe in performance‑driven growth - we have a strong track record of accelerating careers, with individuals progressing from an entry level role in Senior Director in under 10 years, and high performers achieving rapid progression through the organisation.

You will also have a great benefits package including amongst others, the following:

• A competitive benefits package to support your health, wellbeing and financial security
• Private medical insurance with fast access to specialist and mental health support
• 8% pension fully contributed by Coty
• Life assurance and income protection for added peace of mind
• Flexible hybrid working with our Omni‑Working model (up to 50% remote)
• Generous family‑friendly policies including enhanced parental leave, birthday leave and volunteering days
• Everyday perks including employee discounts and salary sacrifice schemes
• Opportunities to get involved in DE&CI, sustainability and employee‑led initiatives