Director, DTC & Marketplace - Philosophy

Coty SA; United States; Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Remote up to 50%

Base Salary Range: $150,000 - $190,000

Job summary

Coty is seeking a Director for philosophy.com to drive strategy, P&L, and growth for the Philosophy Direct to Consumer brand. You will lead site experience, merchandising, promotions, and lifecycle marketing from New York City, collaborating with cross-functional teams to deliver a premium digital shopping experience.

You will own revenue targets, CRO initiatives, and performance marketing, leveraging analytics to optimize CAC, LTV, and ROAS, while managing a team and external partners in a

Qualifications

• 8+ years of DTC brand management experience.
• Proven Shopify and analytics tool proficiency.
• CRM/marketing automation and data-driven decision making.

Responsibilities

• Define and execute Philosophy.com strategy with P&L ownership.
• Lead site merchandising, promos, and bundles to maximize AOV and ROI.
• Partner with media teams to optimize Paid Search, Social, SEO, and retargeting.

Skills

DTC brand management

Performance marketing

CRM platforms

Analytics

Leadership

Education

Undergraduate degree

Tools

Shopify

Google Analytics

Klaviyo

Job description

DIRECTOR Direct to Consumer PHILOSOPHY BEAUTY

US PRESTIGE MARKETING TEAM; NEW YORK CITY OFFICE

COTY is looking for smart leaders who are agile and passionate.

Hiring for a Director, DTC Philosophy.com with multiple direct reports, resp. for driving the brand.com strategy, and profitable growth for Philosophy Direct to Consumer brand education and retail site. Responsible for scaling revenue, maximizing conversion, and enhancing customer lifetime value while delivering a premium branded digital shopper experience.

RESPONSIBILITIES

As Director philosophy.com, you are responsible for the strategy, execution and financials for the brand DTC site reporting to the SVP philosophy beauty.

Your main focus:

• Lead philosophy.com to meet exceed gross/net revenue, margin, and ROI targets. P&L ownership including forecasting budgeting and promotional strategy and execution.
• Site Experience & Merchandising Strategy: Define site merchandising strategy, online-exclusive bundles, sampling strategies, and promotional calendars to maximize Average Order Value (AOV), conversion rates, and sales and profit. Includes readiness for all launches and PDP updates.
• Performance Marketing Strategy: Partner with US media/acquisition teams to optimize full-funnel performance marketing investments across Paid Search, Paid Social, Affiliate, SEO, and Retargeting.
• Retention & Loyalty Management: Oversee the CRM, Email/SMS marketing strategy, and brand loyalty/subscription programs to drive repeat purchase frequency and Customer Lifetime Value (LTV). Includes livestreaming for new and loyal fans.
• Tech Stack & UX/UI Optimization: Drive the digital roadmap for Philosophy.com; lead CRO (conversion rate optimization) initiatives, A/B testing schedules, site speed enhancements, and UX/UI UI/UX overhauls in partnership with tech/development teams.
• Operations & Logistics Oversight: Collaborate with supply chain, fulfillment, and customer service teams to ensure seamless order delivery, inventory health, low backorder rates, and superior consumer satisfaction.
• Analytics & Business Intelligence: Track and report weekly, monthly, and quarterly performance (traffic, conversion, CAC, LTV, ROAS), leveraging insights to pivot and capture immediate revenue opportunities.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

DIRECTOR DTC PHILOSOPHY w ill work closely with Global Innovation, Brand Marketing, Trade Marketing, Supply Chain, Performance Marketing, Media, and IT teams to curate a seamless end-to-end user journey .. All your colleagues are passionate, hard-working and expert in beauty fragrance and skincare.

QUALIFICATIONS

We’d love to see candidates who have:

Essential

• 8+ years of related experience in DTC brand management, with a track record of scaling a high-growth brand site.
• Proven technical familiarity with DTC platforms (MUST have Shopify experience) and analytics tools (e.g., Google Analytics).
• Deep expertise in key performance marketing tactics, CRM platforms (e.g., Klaviyo), acquisition strategies, and web analytics.
• Undergraduate degree required

Desirable

• Experience in beauty
• Strategic thinker who is autonomous, decisive, data-obsessed, and highly collaborative.
• Strong financial acumen and P&L management experience; results- and success-oriented.
• Must be an excellent team player, possessing the ability to build, foster, and nurture strong relationships with cross-functional partners and external vendors.
• Must possess excellent oral and written communication, analytical, creative, and commercial skills.
• Strong leadership presence with top leaders, including heads of markets and Executive Committee members up to and including the CEO.

OUR BENEFITS

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
• Base Salary Range: $150,000 - $190,000

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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For additional information about Coty Inc., please visit www.coty.com/your-career