Digital Community Specialist

Paddock; Torrance (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Alpinestars in Torrance, CA is seeking a Digital Community Specialist to grow and analyze our online presence across social channels, forums, and YouTube.

You will engage with riders and enthusiasts, track conversations, surface customer insights, and help shape campaigns with marketing and e-commerce teams.

The role offers growth in digital marketing, community management, and analytics, and requires a passion for motorsports culture and authentic communication.

Qualifications

• Passion for motorcycles and motorsports culture.
• Excellent written communication skills.
• Familiarity with social media platforms and online communities.
• Organized, detail-oriented, and able to manage many conversations.
• Analytical mindset and interest in trends and customer insights.

Responsibilities

• Monitor and engage across YouTube, Reddit, Instagram, Facebook, TikTok.
• Answer basic product questions and guide users online.
• Identify and surface common questions and product feedback.
• Create engaging topics and opportunities across platforms.
• Build weekly and monthly performance reports on engagement.

Skills

Motorcycle culture

Written communication

Social platforms

Community engagement

Analytical mindset

Trend analysis

Team collaboration

Tools

Shopify

GA4

Analytics tools

Job description

Alpinestars is a world leader in protective gear, apparel, and technical equipment for motorsports and action sports. Our mission is to provide top-tier performance and safety products for both elite athletes and everyday riders. Behind every product we deliver is a commitment to service, integrity, and excellence.

Position Overview

Alpinestars is seeking a Digital Community Specialist to help grow, support, and analyze our online community across social media, YouTube, Reddit, forums, and other digital platforms.

This role will focus on engaging directly with riders, customers, and enthusiasts by participating in conversations, supporting product discussions, identifying trends, and helping strengthen the online presence of the brand across digital communities and social platforms. In addition to community engagement, this role will play a key part in tracking online conversations, identifying trends, gathering customer insights, and helping provide actionable reporting to internal teams.

The ideal candidate is passionate about motorcycles, motocross, MTB, motorsports, or action sports culture and understands how to communicate authentically within enthusiast communities.

This position offers strong opportunities for growth within digital marketing, community management, analytics, brand marketing, and e-commerce.

Key Responsibilities

Community Engagement

• Monitor and participate in discussions across:
  • YouTube
  • Reddit
  • Instagram
  • Facebook
  • TikTok
  • Motorcycle and motocross forums
  • MTB and riding communities
• Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner
• Help start and maintain conversations around products, riding, racing, protection, and motorsports culture
• Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction
• Help maintain a positive, knowledgeable, and premium brand presence online
• Monitor community sentiment and lift notable trends or conversations internally when needed

Community & Product Discussions

• Participate in product-related conversations across social platforms and online communities
• Answer basic product, sizing, technology, and feature-related questions
• Assist community members with navigating products and collections online
• Identify common questions, feedback, concerns, and recurring product discussions
• Surface customer insights, product feedback, and conversation trends to internal teams
• Help improve product education around technologies, fitment, and intended product use

Content & Community Growth

• Help create discussion topics and engagement opportunities across platforms
• Support efforts to increase online conversation and visibility around Alpinestars products
• Assist in identifying trending topics, viral discussions, and relevant conversations within riding and motorsports communities
• Help surface user-generated content, creator opportunities, and community highlights
• Collaborate with marketing and e-commerce teams to support digital campaigns and launches
• Identify opportunities to improve engagement, community participation, and brand visibility

Reporting, Analytics & Insights

• Build weekly and monthly performance reports across community and social channels
• Track engagement metrics including:
  • Response times
  • Engagement rates
  • Comment volume
  • Sentiment trends
  • Audience growth
  • Top-performing conversations and posts
• Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions
• Analyze recurring customer questions, product feedback, and conversation themes
• Identify emerging product demand trends, sizing concerns, feature requests, and customer pain points
• Assist in compiling insights that can support:
  • Marketing strategies
  • Product education
  • Customer experience improvements
  • E-commerce initiatives
• Create summaries and actionable recommendations for marketing and e-commerce leadership
• Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space
• Help track the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis
• Assist in developing dashboards or recurring reports for internal teams

Qualifications

• Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred
• Excellent written communication skills
• Familiarity with social media platforms and online communities
• Organized, detail-oriented, and comfortable managing multiple conversations across platforms
• Comfortable engaging directly within enthusiast communities online
• Analytical mindset with interest in identifying trends and customer insights
• Basic understanding of social media engagement metrics and internet culture
• Ability to work collaboratively in a fast-paced environment

Preferred

• Previous experience in social media, community management, digital marketing, or online brand engagement preferred
• Familiarity with Reddit, YouTube comments, Discord, or online forums
• Experience with Shopify or Shopify Plus preferred
• Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred
• Experience using reporting, analytics, social listening, or monitoring tools is a plus
• Understanding of e-commerce performance metrics and online shopping behavior
• Basic experience building reports, analyzing engagement data, and identifying trends
• Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture
• Strong understanding of internet culture, online communities, and social platform behaviors

What Success Looks Like

• Increased community engagement and interaction across platforms
• Faster participation and response within community conversations
• Growth in online conversations related to Alpinestars products
• Improved visibility into customer sentiment, trends, and community feedback
• Actionable reporting and insights consistently shared with internal teams
• Identification of emerging customer concerns, product opportunities, and conversation trends
• Strong, positive interactions with riders and enthusiasts across digital channels
• Meaningful contribution to brand visibility, community growth, and digital engagement

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, medical condition, marital status, military or veteran status, or any other protected status under applicable law.