Digital Communications Associate

City of New York; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

City of New York’s Manhattan Borough President’s Office seeks a Digital Communications Associate to craft engaging digital content, produce videos and graphics, and maintain the office website to expand its online audience.

Reporting to the Director of Communications, you will translate policy into accessible content, drive social media growth, and collaborate with staff to highlight priorities and events in Manhattan.

Qualifications

• A bachelor’s degree and two years of related community work experience.
• High school diploma and six years of related experience.
• Equivalent combination with at least one year of relevant experience.

Responsibilities

• Develop and execute the office’s digital strategy with the communications team.
• Draft, create, and publish content for the Borough President’s social media accounts.
• Identify opportunities for video content and manage production from concept to publication, including scripting, shooting, editing, and captioning.
• Design and produce social media graphics, event flyers, and other digital materials with a consistent visual identity.
• Attend events to capture timely photo and video content.
• Maintain and update the office website and coordinate with technical support for improvements.
• Collaborate with colleagues to communicate policy initiatives, events, and resources.
• Coordinate with external partners to amplify initiatives and expand reach.
• Monitor engagement and analytics to improve content and grow audiences.

Skills

Video production

Graphic design

Adobe Creative Cloud

Premiere Pro

Photoshop

Illustrator

WordPress

Social media analytics

Content creation

Project collaboration

Education

Bachelor's degree + 2 years experience

High school diploma + 6 years experience

Equivalent combination with at least 1 year experience

Tools

WordPress

Premiere Pro

Photoshop

Illustrator

Job description

The Manhattan Borough President’s Office seeks a creative, hands-on Digital Communications Associate to help communicate the Borough President’s work and connect Manhattanites with the office. The position will create engaging social media content, produce videos and graphics, maintain the office’s website, and help expand its online audience.

Reporting to the Director of Communications, the Digital Communications Associate will work collaboratively with the communications team to develop and execute a digital strategy that supports the Borough President’s priorities. The ideal candidate can take a project from concept to publication, translate policy and government initiatives into accessible content, and respond quickly to emerging opportunities. Strong video production and editing skills, along with demonstrated graphic design experience, are essential.

Responsibilities

• Work with the Director of Communications and the communications team to develop and execute the office’s digital strategy.
• Draft, create, and publish content for the Borough President’s social media accounts.
• Identify opportunities for compelling video content and manage production from concept through completion, including scripting, shooting, editing, captioning, and formatting for different platforms.
• Design and produce social media graphics, event flyers, and other digital materials that maintain a consistent visual identity across the office’s communications.
• Attend events and accompany the Borough President as needed to capture timely photo and video content.
• Maintain and update the office’s website, keeping information accurate, accessible, and current, and coordinate with technical support on improvements and new features.
• Collaborate with colleagues across the office to communicate policy initiatives, public events, constituent resources, and other priorities.
• Coordinate with other elected officials, organizations, and external partners to amplify shared initiatives and expand the reach of the office’s content.
• Monitor engagement and regularly review analytics to improve content, grow audiences, and inform digital strategy.
• Stay current on social media trends and tools, identifying opportunities to strengthen the office’s digital communications.
• Other responsibilities and projects as assigned.

COMMUNITY COORDINATOR - 56058

Minimum Qualifications

• A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
• High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
• Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Preferred Skills

• At least two years of experience in digital communications, social media, or multimedia production, preferably in government, political or issue advocacy campaigns, labor unions, nonprofits, or community organizations. - Strong video production skills, including the ability to conceptualize, shoot, and edit compelling short-form content for social media. - Demonstrated graphic design experience, with an understanding of typography, layout, and visual consistency. - Proficiency in Adobe Creative Cloud applications, particularly Premiere Pro, Photoshop, and Illustrator, or comparable video editing and design tools. - Strong knowledge of Instagram, TikTok, Facebook, YouTube, and X/Twitter, including how to adapt content for each platform. - Experience updating websites through a content management system, such as WordPress. - Strong writing, editing, and verbal communication skills, with the ability to translate complex issues into clear, engaging content. - Creativity, sound judgment, attention to detail, and the ability to manage multiple projects and meet deadlines in a fast-paced environment. - Ability to work independently, take initiative, and collaborate effectively with colleagues and external partners. - Familiarity with social media analytics and using engagement data to improve content. - Spanish or Chinese language proficiency is a plus. - Demonstrated commitment to public service and the mission and priorities of the Manhattan Borough President’s Office.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

$70,000.00 – $80,000.00