Digital Commerce & Merchandising Manager — Dental Care

The Aspen Group; Chicago, Northern (IL, KY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Paid time off

Health, dental, vision

401(k) with match

Job summary

The Aspen Group (TAG) is a leading retail healthcare support organization in the U.S. The Manager, Digital Commerce & Merchandising will shape digital experiences for AspenDental.com, driving appointment conversion, lead capture, patient engagement, and category growth.

You'll translate clinical and commercial priorities into patient-first digital journeys with content, pricing, and personalization across the site and beyond.

Qualifications

• 3+ years of experience in digital commerce or related fields.
• Strong analytical skills using performance data to identify opportunities and justify actions.
• Ability to simplify complex products into intuitive digital experiences that build understanding and action.

Responsibilities

• Support digital commerce strategy and day-to-day performance for AspenDental.com.
• Execute digital merchandising initiatives translating services, pricing, affordability, proof, and patient stories into simple experiences.
• Develop patient insights through search behaviour, analytics, and direct feedback to improve journeys.
• Support conversion and lead-capture initiatives to facilitate appointment bookings.
• Coordinate cross-functional efforts across Marketing, CRM, Scheduling, Product, Technology, and Call Center.

Skills

Digital merchandising

Conversion optimization

Analytics

Cross-functional collaboration

SEO

Communication

Stakeholder management

Education

Bachelor's degree

Tools

Contentful

Google Analytics

Claude

LogRocket

Personalization platforms

Experimentation

Job description

The Aspen Group (TAG) is a leading retail healthcare support organization in the U.S. The Manager, Digital Commerce & Merchandising will shape digital experiences for AspenDental.com, driving appointment conversion, lead capture, patient engagement, and category growth.

You'll translate clinical and commercial priorities into patient-first digital journeys with content, pricing, and personalization across the site and beyond.