Digital Campaign Strategist - Forest, Japan-Focused (RAN)

Rainforest Action Network; San Francisco (CA); Hybrid; USD 53,000 - 58,000; Full time

Benefits offered by this job

Health coverage

PTO

Simple IRA

Sabbatical

Job summary

Rainforest Action Network is seeking a full-time International Digital Campaign Strategist to lead digital campaigning for forest protection with a Japan-focused angle. The role may be based in Tokyo, remotely from anywhere in the US, or from the San Francisco office.

You will design campaigns, write compelling content in English and Japanese, and coordinate across time zones to support campaigns in the UK, Japan and Indonesia.

Qualifications

• Fluent in English and Japanese for advocacy writing and outreach.
• Experience using eCRM platforms (NationBuilder, Engaging Networks, EveryAction, Salsa, Convio).
• Strong writing skills for online advocacy, emails, blogs, and social media.

Responsibilities

• Plan and execute digital campaigns to move corporate targets.
• Build, test, and deploy online action pages and emails.
• Analyze data from Google Analytics, Facebook Insights, and other tools to improve campaigns.
• Grow Japan-focused channels and manage social media outreach.

Skills

Campaign strategy

Copywriting

Social media management

English/Japanese

Time management

Cross-cultural

Data analysis

Tools

NationBuilder

Engaging Networks

EveryAction

Salsa

Convio

Job description

Digital Campaign Strategist - Forest, Japan-Focused (RAN)

Posted on December 04, 2018

Rainforest Action Network (RAN) is an environmental and human rights organization that believes individuals and communities can confront corporate power together to create the world we want and need. RAN stands up to the biggest corporations in the world, the companies putting profits over people and the planet as a matter of business. RAN uses nonviolent direct action, grassroots organizing, and strategic communications to challenge corporations to stop destructive operations, respect human rights, and adopt comprehensive policies to reduce their contributions to climate change. We take leadership from grassroots and Indigenous movements and are currently developing our organization-wide racial justice lens.

RAN has two main areas of work: the Forest Program and the Climate & Energy Program. The Forest Program fights for the health of the world's rainforests, and the people and species which rely on them for survival by stopping unsustainable supply chains and financing of rainforest destruction. When human rights are abused, when child and forced labor is an everyday tactic, where land is stolen from Indigenous Peoples so multi-national mega-corporations can destroy forests with impunity, we'll be there fighting the root causes of deforestation. The Climate & Energy Program fights to stop the financing of fossil fuels and violations of Indigenous rights. RAN also directly supports grassroots leadership by frontline and Indigenous communities.

RAN believes that people acting together can change these abuses, as we have seen time and again throughout history.

Position Summary:

RAN has an opening for a full-time position on our Digital Engagement Team for an International Digital Campaign Strategist working with our Forest Program. This position can be done out of our Tokyo, Japan office, remotely from anywhere in the US, or out of our San Francisco, CA office. If you want to make a difference for the environment and human rights, you're creative and have strong digital and writing skills, and you have experience working across multiple cultures and timezones, this could be the perfect role for you. The International Digital Campaign Strategist will work closely with RAN’s Forests Program to provide the digital strategy and technical backbone necessary for effective online campaigning in support of our campaigning work based in the UK, Japan, and Indonesia.

The successful candidate will know how to utilize digital channels to compel online and offline action. They will be experienced and strategic in leveraging resources such as our primarily English speaking email list and will have experience using eCRM platforms. They will have a passion and proven experience using social media as a campaigning tool with a focus on Japanese language and social media channels. The International Digital Campaign Strategist will plan and implement a range of digital strategies and tactics, some tried-and-true and some innovative. The Digital Campaign Strategist will be responsible for evaluating data, testing, and reporting back on insights and knowledge gained from each online action completed. In addition to the utilization of online assets in strong and effective campaigning and fundraising, the International Digital Campaign Strategist will be responsible for finding and creating campaigning opportunities which are hard-hitting and culturally appropriate for Japanese campaigning. The ideal candidate will have strong writing skills in both English and Japanese— for example, they will be able to craft an excellent advocacy email, write an engaging blog and create effective social media copy. Applicants with a background in organizing, campaigning, and/or strategic communications in a Japanese context will be a better fit for this position than those with purely technical backgrounds.

This position is full-time, salary with excellent benefits and reports directly to the Digital Campaigns Manager. A successful applicant must be comfortable and effective working in a distributed team with primary management originating on the west coast of the U.S. Due to the international nature of this position, applicants must be comfortable working occasionally outside of the standard 9‑5 schedule in order to coordinate time zones with their colleagues.

Specific Duties:

• Working alongside the campaigners & under general supervision of the Digital Campaigns Manager, the Digital Campaign Strategist will assist with planning and executing all aspects of robust campaigns in the digital space to move corporate targets. With assistance from the communications team, the Digital Campaign Strategist will coordinate writing email blasts, social media content, and other written materials for online production or news releases.
• Assist with building, testing, and deploying online action pages.
• Test emails and other online communications for release.
• Use Google Analytics, Facebook Insights, and other data reporting tools to track all communications and their impacts.
• Assist in providing analysis of online performance and recommendations for changes when needed.
• Use online tools such as Share Progress, Brigade, Causes, and MoveOn Petitions to increase reach and growth for RAN’s campaigns.
• Assist in creating advocacy and donation forms and surveys using NationBuilder or similar eCRMplatforms.
• Manage followers on social media and implement strategies to grow reach, with specific focus on building new channels focused on Japan.
• Assist with maintaining data systems to support online to offline organizing.
• Communicate with RAN supporters who engage us with questions and feedback (in both English and Japanese).
• Support other aspects of RAN’s work (e.g. supporting the Climate & Energy Program; helping during campaign meetings, seminars, major fundraising pushes or other campaign-related priorities as requested by your supervisor).
• Work openly and cooperatively within a high functioning team dynamic.

Required Language Qualifications:

The successful candidate for this position must be fluent in both written and spoken Japanese and English. Campaigning will be done with both our English language supporter base, and by growing our base of Japanese speaking supporters.

Additional Required Qualifications:

• Ability to create high-level campaign materials in English and Japanese;
• Demonstrated excellence using eCRM advocacy tools such as NationBuilder, Engaging Networks, EveryAction, Salsa, Convio, etc;
• Demonstrated excellence in writing advocacy content for online use;
• Experience working in a multicultural campaign setting, with a preference for experience working in Asia or working in collaboration with Indigenous-led groups in a non-Western context;
• An appetite for experimentation and innovation;
• Strong organizational, time management and project management skills, ability to work to tight deadlines;
• Passionate commitment to forests protection, human rights, climate change and/or corporate campaigning;
• Experience using social media, such as Twitter, WhatsApp and Facebook, for campaigning;
• Ability to work independently from a remote location, to follow instructions, and complete tasks across time zones with a minimal amount of supervision if necessary;
• Knowledge and commitment to advancing racial justice;
• Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations.
• Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.

Preferred Qualifications:

• Experience as an organizer or campaigner with an advocacy non-profit;

RAN strives to integrate values of equity and fairness into our work, which includes bringing an intentional racial justice analysis to our programmatic work and organizational structure. We are seeking candidates who have a commitment to engage in this ongoing process and work with us to create a just and inclusive work environment and world. RAN provides all people with equal employment and volunteer opportunities while also staying committed to providing accommodations to applicants and employees with disabilities. We encourage applicants of color to apply for this position.

Compensation

The salary for this position is competitive for the small non-profit San Francisco Bay Area market. It is based on US dollars, adjusted if the successful candidate is in Tokyo, with a target range of $53,000 - $58,000 with the final offer being based on candidate’s overall experience,qualifications, and geographic location. RAN offers excellent benefits, which include full health coverage for the employee and their partner/family, an employer-funded HSA, vision & dental insurance, pro-rated 4 weeks PTO (increases to 5 weeks after 2 years), and a Simple IRA retirement plan with a 3% fully vested employer match after first 6 months. Additionally, after 5 years, staff are eligible for a 3-month fully-paid sabbatical.