Digital Campaign Manager – State Grassroots

Stand Together; Arlington (VA); On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Flexible time off

Health plan

Dental plan

Wellness support

Job summary

Stand Together Communications is seeking a Digital Campaign Manager to own end-to-end digital strategy and execution for state chapters, aligning grassroots advocacy with national capabilities. You will manage paid media, landing pages, and lifecycle campaigns while coordinating with cross-functional teams to scale initiatives.

The role emphasizes relationship-building with remote stakeholders, translating political goals into measurable digital targets, and driving performance through

Qualifications

• 2-4 years developing digital campaign strategy and overseeing execution, ideally in an advocacy, political, or issue-campaign environment.
• Execution mindset balancing strategy with hands-on asset creation and campaign launches.
• Strong relationship management with remote stakeholders and a capability to translate complex digital strategies for varied audiences.

Responsibilities

• Own end-to-end digital strategy and hands-on execution for state campaigns, including paid media, landing pages, and lifecycle campaigns.
• Serve as primary digital point of contact for assigned cohort of state chapters and manage multiple relationships and timelines.
• Translate legislative objectives into digital targets, audience segments and KPIs; report performance to stakeholders.
• Coordinate with national capability teams when campaigns scale and require additional resources.
• Deliver regular performance reporting and tie metrics to legislative goals.
• Identify opportunities to expand digital tools usage and capture lessons for the team playbook.

Skills

Digital campaign strategy

Relationship management

Paid media planning

Lifecycle marketing

CRM data systems

Tools

Meta Ads Manager

Unbounce

Speak4

i360

AirTable

Workfront

MS 365

Job description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

As a Digital Campaign Manager with Stand Together Communications, you will own high-impact digital strategies that drive state legislative objectives across a large cohort of state chapters for the grassroots and policy/advocacy work at Americans for Prosperity, Concerned Veterans for America, and The LIBRE Initiative. This role requires a strategic operator who can build trust with state-level chapters, translate legislative goals into digital targets, and actively execute campaigns while coordinating with national capability teams to execute winning advocacy campaigns. If you are a skilled relationship builder who thrives in a fast-paced advocacy environment and loves rolling up your sleeves to get the job done, we want to hear from you.

How You Will Contribute

• Campaign Execution & Strategy: Own end-to-end digital strategy and hands-on execution for your states, including paid media strategy, building landing pages, setting up email/text lifecycle campaigns, and managing organic support.
• State Partnership & Advocacy: Serve as the primary digital point of contact and internal champion for an assigned cohort of state chapters; manage multiple concurrent state relationships and campaign timelines with strong attention to detail, while proactively surfacing state-level needs and wins to broader leadership.
• KPI/Goal Setting: Translate state legislative objectives into specific digital targets, audience segments, channel mixes, and measurable KPIs.
• Cross-Functional Collaboration: Serve as the primary executor managing day-to-day campaign deployment with media vendor partner; coordinate with national specialized capability teams (e.g. Web, Creative, Analytics, Lifecycle) when a state campaign scales and requires additional resources.
• Reporting & Analysis: Deliver regular performance reporting to state stakeholders, tying digital metrics directly to their actual legislative goals.
• Growth & Optimization: Proactively identify opportunities for state chapters to expand their use of digital tools and document lessons learned for the team playbook.

What You Will Bring

• Experience: 2-4 years developing digital campaign strategy and overseeing execution, ideally in an advocacy, political, or issue-campaign environment.
• Execution Mindset: A balance of strategic thinking and tactical execution; comfortable managing high-level partner relationships while simultaneously building digital assets and launching campaigns.
• Relationship Management: Proven ability to manage expectations, build trust with remote stakeholders, and explain complex digital strategies in plain terms.
• Digital Native: Solid understanding of paid media planning, lifecycle marketing (email/text), audience segmenting, and CRM data systems; experience deploying these tools in an advocacy context (e.g. broadcast or P2P texting) is highly preferred.
• Tool Familiarity: Proficiency with digital advocacy platforms and ad managers (Meta Ads Manager, Unbounce, Speak4, i360), workflow tools (AirTable, Workfront, Microsoft 365), and an openness to leveraging generative AI to accelerate daily workflow and execution speed.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Standout Candidates Will Bring

• Experience working directly with state-level grassroots or regional political teams
• Background in client services, account management, or agency partner-success roles
• Bilingual communication skills (Spanish and English)
• Hands-on experience with copywriting, basic design, or project management certifications

What We Offer

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values:

Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

For this role, the anticipated base salary range is $70,000 – $105,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee’s overall contribution to the organization.

Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.