Digital Campaign Manager - State Grassroots

Abundance Network; Arlington (VA); On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

6% 401(k) match with immediate vesting

Flexible time off

Comprehensive health and dental plans

Wellness and mental health support

Job summary

Stand Together in Arlington, VA is seeking a Digital Campaign Manager to own state-level digital strategies for grassroots and policy work across partner organizations. You will translate legislative goals into digital targets and drive campaigns with national teams to maximize impact.

The role requires a strategic operator who builds trust with chapters, executes campaigns, and uses data to optimize metrics and outcomes in a fast-paced advocacy environment.

Qualifications

• 2–4 years developing digital campaign strategy and overseeing execution.
• Balanced mix of strategic thinking and tactical execution; handling high‑level partner relationships while building digital assets and launching campaigns.
• Proven ability to manage expectations, build trust with remote stakeholders, and explain complex digital strategies simply.
• Solid understanding of paid media planning, lifecycle marketing (email/text), audience segmentation, and CRM data systems.
• Experience with advocacy platforms and ad managers; openness to AI to speed workflows.

Responsibilities

• Campaign execution & strategy: Own end-to-end digital strategy and hands-on execution for your states.
• State partnership & advocacy: Serve as the primary digital point of contact for state chapters and manage relationships.
• KPI/Goal setting: Translate objectives into digital targets and KPIs.
• Cross-functional collaboration: Coordinate with national capability teams and media vendors.
• Reporting & analysis: Deliver regular performance reporting to state stakeholders.
• Growth & optimization: Identify opportunities to expand digital tools and document lessons.

Skills

Campaign strategy

Execution mindset

Relationship management

Digital native

Tool familiarity

Stand Together values

Tools

Meta Ads Manager

Unbounce

Speak4

i360

AirTable

Workfront

Microsoft 365

Job description

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

As a Digital Campaign Manager with Stand Together Communications, you will own high-impact digital strategies that drive state legislative objectives across a large cohort of state chapters for the grassroots and policy/advocacy work at Americans for Prosperity, Concerned Veterans for America, and The LIBRE Initiative.

This role requires a strategic operator who can build trust with state-level chapters, translate legislative goals into digital targets, and actively execute campaigns while coordinating with national capability teams to execute winning advocacy campaigns. If you are a skilled relationship builder who thrives in a fast-paced advocacy environment and loves rolling up your sleeves to get the job done, we want to hear from you.

How You Will Contribute

• Campaign Execution & Strategy: Own end-to-end digital strategy and hands-on execution for your states, including paid media strategy, building landing pages, setting up email/text lifecycle campaigns, and managing organic support.
• State Partnership & Advocacy: Serve as the primary digital point of contact and internal champion for an assigned cohort of state chapters; manage multiple concurrent state relationships and campaign timelines with strong attention to detail, while proactively surfacing state-level needs and wins to broader leadership.
• KPI/Goal Setting: Translate state legislative objectives into specific digital targets, audience segments, channel mixes, and measurable KPIs.
• Cross-Functional Collaboration: Serve as the primary executor managing day-to-day campaign deployment with media vendor partner; coordinate with national specialized capability teams (e.g. Web, Creative, Analytics, Lifecycle) when a state campaign scales and requires additional resources.
• Reporting & Analysis: Deliver regular performance reporting to state stakeholders, tying digital metrics directly to their actual legislative goals.
• Growth & Optimization: Proactively identify opportunities for state chapters to expand their use of digital tools and document lessons learned for the team playbook.

What You Will Bring

• Experience: 2-4 years developing digital campaign strategy and overseeing execution, ideally in an advocacy, political, or issue-campaign environment.
• Execution Mindset: A balance of strategic thinking and tactical execution; comfortable managing high-level partner relationships while simultaneously building digital assets and launching campaigns.
• Relationship Management: Proven ability to manage expectations, build trust with remote stakeholders, and explain complex digital strategies in plain terms.
• Digital Native: Solid understanding of paid media planning, lifecycle marketing (email/text), audience segmenting, and CRM data systems; experience deploying these tools in an advocacy context (e.g. broadcast or P2P texting) is highly preferred.
• Tool Familiarity: Proficiency with digital advocacy platforms and ad managers (Meta Ads Manager, Unbounce, Speak4, i360), workflow tools (AirTable, Workfront, Microsoft 365), and an openness to leveraging generative AI to accelerate daily workflow and execution speed.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Standout Candidates Will Bring

• Experience working directly with state-level grassroots or regional political teams
• Background in client services, account management, or agency partner-success roles
• Bilingual communication skills (Spanish and English)
• Hands-on experience with copywriting, basic design, or project management certifications

What We Offer

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.

70000 - 105000 USD a year

For this role, the anticipated base salary range is $70,000 – $105,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee’s overall contribution to the organization.

Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.