Digital Campaign Manager - Remote

Lensa; Eden Prairie (MN); Remote; USD 71,000 - 141,000; Full time

Job summary

A leading career site is looking for a B2B Digital Campaign Manager to handle email campaigns with Adobe Marketo Engage for a major client. This role involves optimizing marketing strategies, collaborating with various stakeholders, and analyzing campaign effectiveness to drive engagement and revenue. It offers remote work flexibility and a competitive salary along with comprehensive benefits.

Benefits

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase

401k contribution

Qualifications

• 3+ years of email marketing experience with Marketo or similar tools.
• Ability to manage multiple projects in a fast-paced environment.
• Proven relationship-building and communication skills.

Responsibilities

• Develop and optimize marketing campaigns using Adobe Marketo Engage.
• Conduct quality assurance checks on marketing assets.
• Analyze campaign performance and improve strategies.

Skills

Digital communication

Problem solving

Interpersonal skills

Self-motivated

Goal-oriented

Education

Relevant certifications in marketing automation

Tools

Adobe Marketo Engage

Eloqua

Salesforce Marketing Cloud

Pardot

HubSpot

PowerBI

Adobe Analytics

Adobe Workfront

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, UnitedHealth Group, is seeking professionals. Apply via Lensa today!

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. As subject matter experts, you will be collaborating closely with marketing and demand management partners to successfully build and deploy email campaigns in Marketo.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Develop and deploy single, drip, event, and nurture email programs using Adobe Marketo Engage, while being able to evaluate wins and opportunities
• Serve as the email marketing expert by providing strategy and guidance regarding best practices by staying up-to-date with industry trends, digital marketing and Marketo
• Complete daily quality assurance checks on assets and programs built by team members and partner stakeholder programs
• Collaborate with marketing clientele and demand management stakeholders by participating in weekly meetings to align with project tasks/requests to help achieve business goals
• Manage and segment contact lists to ensure targeted and personalized communications to support marketing campaign initiatives
• Monitor and analyze campaign performance, provide actionable insights and recommendations for campaign improvement by implementing program testing like A/B for increased effectiveness
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 3+ years of building and deploying email campaigns using Adobe Marketo Engage or similar marketing automation tool (Eloqua, Salesforce Marketing Cloud, Pardot, HubSpot, etc.)
• Proven ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced professional environment
• Proven excellent digital communication, problem solving and interpersonal skills
• Ability to be self-motivated, goal-oriented, and able to work with ambiguity
• Proven ability to learn technology and keep up with ever changing advances and capabilities
  
  

Preferred Qualifications

• Relevant professional certifications in marketing automation and/or technology platforms (i.e. Marketo Business Practitioner Expert Certification or similar)
• Experience deploying drip and nurture programs in Adobe Marketo Engage
• Experience with analytics tools (PowerBI, DOMO, Adobe Analytics, or similar)
• Experience with Adobe Workfront or similar work management tools
• B2B campaign experience
• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
  
  

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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