Digital Campaign Manager

GSD&M; Austin (TX); On-site; USD 55,000 - 80,000; Full time

Job summary

GSD&M in Austin is seeking a Digital Campaign Manager, Paid Search to support the execution and optimization of search campaigns for clients across healthcare, retail, and QSR sectors.

You will work daily in Google Ads, Bing Ads, and Analytics, partnering with the Paid Search team to drive performance, reporting, and testing. A 1–2 year track record with PPC is expected; a BA/BS in marketing or related field is required.

Qualifications

• 1–2+ years of experience managing Paid Search/PPC campaigns on Google and Bing.
• Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
• Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
• Strong analytical skills and comfort with performance data.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Understanding of conversion tracking, tagging, and basic attribution models.

Responsibilities

• Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals.
• Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, A/B testing, budget management and bid management.
• Knowledgeable about the various campaign types and bidding strategies in Google and Bing.
• Set up campaigns to include tracking for performance against targets and making optimizations consistently.
• Pull data, perform analysis and prepare weekly reports for clients.
• Support day-to-day communication with team, vendors and clients.
• When applicable, manage feed, cleansing and optimizations for Google Shopping.
• Execute and report on testing strategies and optimizations to improve campaign performance.
• Flag and troubleshoot issues; align with client goals to prioritize activities.
• Stay updated on new products/updates in Google and Bing platforms.
• Work daily in Google Ads, Bing Ads, SearchAds360, Google Ads Editor and Bing Ads Editor.
• Participate in team meetings and brainstorms.

Skills

PPC campaigns

Analytical skills

Reporting and analysis

Excel/Google Sheets

Conversion tracking

Education

Bachelor’s Degree in Marketing/Advertising or equivalent

Tools

Google Ads

Bing Ads

Google Analytics

SearchAds360

Job description

Agency

GSD&M

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.

Department: Media

Reports To: Associate Media Director of Paid Search

Supervisory Responsibilities(Y/N): No

FLSA Status(Exempt vs. Non-Exempt): Exempt

Travel (%): No expected travel

Position Overview

The Digital Campaign Manager, Paid Search supports execution and management of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices.

The Digital Campaign Manager, Paid Search has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new campaigns, keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Associate Media Director of Paid Search.

Responsibilities

Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals

Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management

Knowledgeable about the various campaign types and bidding strategies available in Google and Bing

Set up campaigns to include tracking for performance against targets and making optimizations consistently

Pulling data, performing analysis and preparing weekly reports for clients

Supports day-to-day communication with team, vendors and clients

When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping

Executes and reports out on testing strategies and optimizations to improve campaign performance

Flagging, troubleshoot, and resolving issues

Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account

Stays abreast of new products and updates within Google and Bing’s advertising platforms

Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, Google Ads Editor and Bing Ads Editor

Works as a part of the larger Paid Search team; participates in team meetings and brainstorms

Key Skills & Qualifications

1-2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing.

Bachelor’s Degree in Marketing, Advertising or equivalent work experience.

Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.

Strong analytical skills and comfort working with performance data.

Proficiency in Excel/Google Sheets for reporting and analysis.

Understanding of conversion tracking, tagging, and basic attribution models.

Strong organizational skills and ability to manage multiple campaigns and deadlines.

At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to [e-mail] for support.

This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.