Digital Campaign & Engagement Specialist

Virginia Ed Assoc Inc; Richmond (VA); On-site; USD 87,000 - 116,000; Full time

Benefits offered by this job

Medical insurance (employer-paid)

Retirement plan with 401k match

Job summary

Virginia Education Association (VEA) is seeking a Digital Media Specialist in Richmond, VA. This full-time role develops and evaluates digital communications to boost member engagement, strengthen VEA’s public presence, and support organizing and advocacy at local and state levels.

The position reports to the Director, Office of Communications and Public Affairs. The role involves managing digital content, websites, social media, targeted messaging, and multimedia products, training staff and

Qualifications

• Bachelor’s degree in communications, digital media, marketing, journalism, public relations, or a related field or equivalent experience.
• 3+ years of experience developing, managing, and evaluating digital content and campaigns.
• Commitment to racial and social justice and inclusive digital communications.
• Ability to develop and execute digital strategies to support engagement, advocacy, and organizing.

Responsibilities

• Develop and manage digital content, websites, social media, and targeted digital messaging.
• Support organizing, recruitment, retention, and mobilization campaigns through digital tools.
• Collaborate with staff, affiliates, and partners to ensure campaigns reach intended audiences.
• Analyze engagement data and adjust strategies for better results.
• Provide training and technical assistance on digital tools to staff and leaders.

Skills

Digital media strategy

Communication skills

Project management

Collaboration

Content creation

Education

Bachelor's degree in communications

Tools

SFMC

Google Analytics

Adobe Creative Cloud

CMS/WordPress

Job description

Virginia Education Association (VEA) is seeking a Digital Media Specialist in Richmond, VA. This full-time role develops and evaluates digital communications to boost member engagement, strengthen VEA’s public presence, and support organizing and advocacy at local and state levels.

The position reports to the Director, Office of Communications and Public Affairs. The role involves managing digital content, websites, social media, targeted messaging, and multimedia products, training staff and