Digital Brand & Content Specialist

M.S. Walker; Norwood (MA); Híbrido; USD 60.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical & Dental Insurance

Vision Coverage

Paid-Time-Off Program

401k

Disability, Life, Accident & Illness

Discounted Fitness Memberships

Free & Discounted Work/Life Resources

Descripción de la vacante

M.S. Walker is seeking a Digital Consumer Marketing Specialist in Norwood, MA, a hybrid role supporting the brand's digital presence for wine and spirits across company sites, e-commerce, and retailer platforms.

You will partner with Brand Management, Creative Services, Sales, and distributors to ensure accurate brand information, assets, and digital shelf representation. The role emphasizes content accuracy, digital engagement, and cross-functional collaboration.

Formación

• Bachelor's degree or equivalent experience.

Responsabilidades

• Maintain and update brand content across the M.S. Walker website using WordPress or similar CMS
• Coordinate updates for product launches, packaging changes, and seasonal priorities
• Audit websites for outdated info, broken links, and assets; improve usability
• Monitor brand content across e-commerce sites and retailer platforms; ensure accuracy
• Identify content gaps and coordinate corrections with suppliers, distributors, and retailers
• Maintain digital asset libraries and naming conventions; update assets quarterly
• Manage M.S. Walker Brands Instagram; maintain editorial calendar and post schedule
• Prepare recurring reports on results, gaps, and next steps
• Stay informed on digital marketing trends relevant to wine and spirits

Conocimientos

Digital marketing

E-commerce

Website management

Social media

Brand marketing

Project management

Communication

Educación

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Herramientas

WordPress

Social media tools

Web analytics

Email marketing tools

MS 365

Descripción del empleo

M.S. Walker is seeking a Digital Consumer Marketing Specialist in Norwood, MA, a hybrid role supporting the brand's digital presence for wine and spirits across company sites, e-commerce, and retailer platforms.

You will partner with Brand Management, Creative Services, Sales, and distributors to ensure accurate brand information, assets, and digital shelf representation. The role emphasizes content accuracy, digital engagement, and cross-functional collaboration.