Digital Audience Editor

WVIA; Pittston (Luzerne County); On-site; USD 65,000 - 90,000; Full time

Job summary

WVIA in Northeastern Pennsylvania seeks a Digital Audience Editor to own daily digital presentation of newsroom content across WVIA.org, newsletters, and social channels. You’ll use editorial judgment and audience data to prioritize, package, and promote stories, serving as a key link between News and Audience teams to deliver strong digital experiences.

You’ll curate homepage content, craft newsletters, manage social copy, and apply SEO and analytics to boost discoverability.

Qualifications

• Bachelor's degree or equivalent experience in journalism or related field.
• 3–5 years in journalism, digital publishing, or audience engagement.
• Strong writing, editing, and headline skills with AP style.
• CMS experience and ability to learn new tools quickly.
• Track record of using story placement, headlines and imagery to drive engagement.
• Newsletter production experience with copywriting and ordering.
• Experience publishing on major social platforms with platform-specific instincts.
• Familiarity with audience analytics to inform editorial decisions.
• Working knowledge of SEO as applied to journalism.
• Collaborative, deadline-driven, and able to adapt in a fast-paced newsroom.
• Self-starter with occasional extended hours for breaking news.

Responsibilities

• Curate and prioritize WVIA News content across homepage and sections.
• Produce editorial newsletters: story selection, order, headlines, promo copy.
• Decide how and when stories go out on social media; adapt copy and visuals.
• Use audience data to sharpen presentation and share insights with newsroom.
• Partner with reporters and editors on headlines, imagery, SEO and social strategy.
• Stay ahead of digital platforms and apply SEO principles to boost discoverability.
• Maintain editorial accuracy and consistency across all digital platforms.

Skills

AP style

CMS experience

SEO

Google Analytics

Editing

Newsroom experience

Social media publishing

Story placement

Headline writing

Collaboration

Education

Bachelor's degree in journalism, communications, digital media, or related field

Tools

Google Analytics

Job description

About WVIA

Local roots. Regional reach. A mission that matters.

WVIA serves 22 counties across Northeastern and Central Pennsylvania, creating journalism, programming and educational resources that make a difference in the communities we call home. Come make something meaningful.

We have an outstanding full-time opportunity on our news team, reporting to the Managing Editor.

Job Summary

The Digital Audience Editor makes sure WVIA News journalism reaches the audience it's meant for. This role owns the daily digital presentation and distribution of newsroom content across WVIA.org, newsletters, and social media - using editorial judgment and audience data to decide how stories are prioritized, packaged, and promoted. It's a key link between the News and Audience teams, turning strong journalism into strong digital experiences.

What You'll Do

• Curate and prioritize WVIA News content across the homepage and section pages, with editorial direction from the Managing Editor - shaping placement, headlines, summaries, and imagery throughout the news cycle and during breaking news.
• Curate and produce editorial newsletters: story selection, order, headlines, and promotional copy.
• Decide how and when stories go out on social media, adapting copy and visuals per platform, in collaboration with the Social Media Coordinator.
• Use audience data (web, newsletter, social) to sharpen presentation and distribution, and share insights with the newsroom.
• Partner with reporters and editors early in the editorial process on headlines, imagery, SEO, and social strategy.
• Stay ahead of digital platforms, audience trends, and publishing best practices; apply SEO principles to boost discoverability.
• Maintain editorial accuracy and consistency across all digital platforms.

What You'll Need

• Bachelor's degree in journalism, communications, digital media, or related field - or equivalent experience.
• 3–5 years in journalism, digital publishing, or audience engagement.
• Strong writing, editing, and headline skills; command of AP style.
• CMS experience (any platform) and the ability to quickly learn new tools.
• A track record of using story placement, headlines, and imagery to drive audience engagement.
  • Newsletter production experience - selection, ordering, copywriting.
  • Experience publishing across major social platforms, with platform-specific instincts.
  • Familiarity with audience analytics (Google Analytics or similar) to inform editorial decisions.
  • Working knowledge of SEO as applied to journalism.
  • Strong collaborator who can balance editorial priorities, audience needs, and deadlines.
  • Self-starter, comfortable in a fast-paced newsroom - including occasional extended hours for breaking news.

Nice to Have

• Photoshop skills (logos, photo packages, promos).
• A sharp eye for typography.
• Basic HTML/CSS.

We offer a competitive base salary, comprehensive benefits and paid time off package, including a choice of medical plans, dental, vision, life and disability insurance, retirement with a company match, plus vacation and paid volunteer days.

We are an equal opportunity employer.