Web Producer - Full-time

WFMZ-TV; Allentown (Lehigh County); On-site; USD 60,000 - 90,000; Full time

Job summary

WFMZ-TV in Allentown is seeking a full-time Web Producer to lead our digital newsroom and deliver breaking news, weather and enterprise stories across platforms. You are a strong writer and fast, accurate journalist who can turn information into compelling digital content, write clear headlines, and work closely with reporters and editors to maximize digital impact.

You’ll monitor wires and social feeds, publish updates quickly, and use analytics to tailor coverage for our online audience while

Qualifications

• Excellent writing, editing and headline-writing skills.
• Strong news judgment and ability to distinguish what is important to our audience.
• Ability to work quickly and accurately under deadline pressure.
• A strong understanding of AP style and journalistic ethics.
• Knowledge of social media platforms and digital storytelling.
• Ability to multitask and prioritize during breaking news.
• Strong communication and organizational skills.
• A willingness to learn new technology and digital tools.
• A team-first attitude and a commitment to producing high-quality journalism.

Responsibilities

• Produce and publish breaking news, developing stories and enterprise content across WFMZ’s digital platforms.
• Monitor wires, social media, scanner traffic, newsroom resources and other sources for developing stories.
• Write clear, accurate and compelling headlines, stories, alerts and social media posts.
• Update stories quickly and accurately as new information becomes available.
• Work closely with reporters, photographers, producers, assignment editors and managers to maximize the digital impact of our journalism.
• Identify opportunities to expand television stories for digital audiences.
• Use video, photos, graphics, links and other digital elements to make stories more engaging.
• Make smart decisions about what belongs on the homepage, app and other digital platforms.
• Follow breaking news and take ownership of stories from the first report through completion.
• Help grow WFMZ’s digital audience through strong storytelling, smart presentation and timely updates.
• Maintain the highest standards of accuracy, fairness and journalistic ethics.
• Monitor audience engagement and use analytics to help inform digital content decisions.
• Contribute to WFMZ’s social media presence and other emerging digital platforms.
• Work collaboratively in a fast-paced newsroom where priorities can change quickly.

Job description

WFMZ 69 News is looking for a Full-Time Web Producer to join our award-winning newsroom and help lead the way we deliver news to our digital audience.

We are looking for a journalist who understands that news doesn’t wait for a newscast. Our digital team is often the first place our audience turns for breaking news, weather, traffic and the stories impacting their communities.

The right candidate is a strong writer, a fast and accurate journalist, and someone who understands how to turn information into compelling digital content.

What You'll Do

• Produce and publish breaking news, developing stories and enterprise content across WFMZ’s digital platforms.
• Monitor wires, social media, scanner traffic, newsroom resources and other sources for developing stories.
• Write clear, accurate and compelling headlines, stories, alerts and social media posts.
• Update stories quickly and accurately as new information becomes available.
• Work closely with reporters, photographers, producers, assignment editors and managers to maximize the digital impact of our journalism.
• Identify opportunities to expand television stories for digital audiences.
• Use video, photos, graphics, links and other digital elements to make stories more engaging.
• Make smart decisions about what belongs on the homepage, app and other digital platforms.
• Follow breaking news and take ownership of stories from the first report through completion.
• Help grow WFMZ’s digital audience through strong storytelling, smart presentation and timely updates.
• Maintain the highest standards of accuracy, fairness and journalistic ethics.
• Monitor audience engagement and use analytics to help inform digital content decisions.
• Contribute to WFMZ’s social media presence and other emerging digital platforms.
• Work collaboratively in a fast-paced newsroom where priorities can change quickly.

What We're Looking For

• Previous experience in a newsroom, preferably in digital news production.
• Excellent writing, editing and headline-writing skills.
• Strong news judgment and the ability to distinguish what is important to our audience.
• Ability to work quickly and accurately under deadline pressure.
• A strong understanding of AP style and journalistic ethics.
• Knowledge of social media platforms and digital storytelling.
• Ability to multitask and prioritize during breaking news.
• Strong communication and organizational skills.
• A willingness to learn new technology and digital tools.
• A team-first attitude and a commitment to producing high-quality journalism.

Experience with a CMS, ENPS, social media publishing tools, analytics platforms and video editing is a plus.

The WFMZ Advantage

WFMZ 69 News is a leading source of news, weather and information across the Lehigh Valley, Berks County and surrounding communities.

You’ll work alongside an experienced newsroom team that takes pride in being first, accurate, and deeply connected to the communities we serve.

We believe great journalism is about more than getting the story online. It's about understanding why the story matters, finding the information our audience needs, and presenting it in a way that earns their trust.

If you are a journalist who loves breaking news, enjoys the fast pace of digital journalism and wants to make a difference in a newsroom that values accuracy and initiative, we want to hear from you.

WFMZ 69 News is an equal opportunity employer.